For immediate release
Medinge, Beyond Branding authors live on Chautauqua
Portland, Or., February 19—Several of the Medinge Group authors
who participated in the recent book Beyond Branding: How the New Values
of Transparency and Integrity Are Changing the World of Brands will
be taking part in an online discussion at the Group Jazz Chautauqua, from
the 15th to 29th of this month. Visit www.chautauqua.com
to register and log in for this 2 week online interactive event in cyberspace.
At the turn of the century, there were more than 10,000
Chautauqua venues in small towns and rural areas across the United States.
People gathered to enjoy the famous authors of the day, the best musical
ensembles and art exhibits usually available only in major cities. After
a stimulating presentation, participants wandered back to their porches
and living rooms to discuss, debate and reflect on what they had experienced
together.
Today, there a handful of Chautauqua sites preserves
this venue for a rich menu of cultural and educational activities. Chautauqua
creates a place for learning in communities with lives lived on internet
time.
As a book, Beyond Branding challenges business
to adapt to a world of transparency by adopting new ways of meeting the
needs of stakeholders and by operating with openness and integrity. It
is the view of the writers that branding demands a wider social perspective
to have continued relevance in society.
About the authors
Beyond Branding is a collaborative effort by brand experts from
around the world. They meet each year at a retreat in Medinge, outside
Stockholm, to discuss ways of using brands to shape a better future for
society. The following contributors will guest on Chautauqua.
John Moore is the founder of Ourhouse, a marketing
consultancy based in London. He is particularly interested in bringing
human qualities back into business and works to help organisations market
themselves with integrity and authenticity.
Chris Macrae is a mathematician and innovation
adviser with offices in London and Washington, DC. He maps how companies
can transparently value intangibles. Leadership advantage now depends
critically on seeing human relationship flows of trust required for living
systems to network economic and social win-wins. Chris’s books and
research of brands in 30 countries over two decades benchmark how global
branding has steadily deteriorated across a broad spectrum of human relationship
needs.
Denzil Meyers is a branding and communications
strategist, consulting since 1992 as Account Planner to many top 25 US
ad agencies and their Fortune 500 clients. Previously, he worked at ad
agencies Chiat/Day, Foote Cone & Belding, and D'Arcy Masius Benton
& Bowles.
Julie Anixter is an author, speaker, designer
and educator committed to positive change for organizations an and individuals
through design, branding and innovation. She is the Strategic Director
of Lipson Alport Glass & Associates, a brand marketing and design
consultancy headquartered in Cincinnati, Ohio, where she leads the company's
consulting efforts working closely with clients on a wide variety of brand
and design projects.
Jack Yan founded Jack Yan & Associates in
1987, one of the earliest virtual companies, with bases and representatives
in over a dozen countries worldwide. In the late 1990s, he examined how
brands and business performance were linked, discovering the best practices
of organizations that he now applies to his company's clients. His branding
research has included work on the success factors of cross-media brands.
Related sites
www.beyond-branding.com
www.medinge.org
Contacts
Asia, Pacific, Australasia: Jack Yan, Jack Yan & Associates +64 4
387-3213
UK and Europe: John Moore, Ourhouse +44 20 7359-5061
USA: Stanley Moss, Diganzi +1 503 312-2592
Email info
@medinge.org