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New Year, New Values
INVITATION FOR INSPIRATION SESSION
Thursday 15 January 2004, starting at 6·30 p.m.
Hotel Arena, s-Gravesandestraat 51 in Amsterdam
Amsterdam, December 23 Inspiration grows through contact. That
is why weSicco van Gelder, Jolanda Holwerda en Anne-Marie Voorhoeveinvite
you to join us for an evening of discussion about the central role of
brands and branding in putting humanity back into business. This is prompted
by the publication of a new book called Beyond Branding: How the New
Values of Transparency and Integrity Are Changing the World of Brands
[Kogan Page, October 2003], by Nicholas Ind, Denzil Meyers, Alan Mitchell,
Simon Anholt, Sicco van Gelder, Tim Kitchin, Chris Macrae, John Moore,
John Caswell, Ian Ryder, Julie Anixter, Thomas Gad, Jack Yan, and Malcolm
Inspiration session: Beyond Branding: New Year, New Values
You are at the heart of this. We use Open Space Technology
as a structure, so everyone can decide and discover for themselves what
it is that interest them, excites them, irritates them, etc.
With Open Space there is just one rule: the law
of two feet. If a debate no longer interests you, you move along
The views of the Medinge Group, as described in their
new book, form the input for the evenings discussions. A large number
of writers and other members of this top-level international think-tank
will be present to share their thoughts and ideas with us.
Max Havelaar was recently elected by the Medinge Group
as a Top Brand with a Conscience. Max Havelaar will share
their experiences with us at the event.
A number of Dutch confreres have been asked to shed
their lights on the arguments made in Beyond Branding and have
been invited to debate their thinking with the authors. We expect to offer
you an inspiring platform and we hope that you will join us in shaping
If any of your friends and colleagues are interested
in the event, you are very welcome to invite them along. To cover the
costs of the event, we charge €50 (including VAT) to be paid at the
6·30 p.m. Start of the evening
7·00 p.m. Welcome
Introduction by Nicholas Ind, editor of Beyond Branding
Branding at Max Havelaar, Top Brand with a Conscience
Open Space session with the authors of Beyond Branding
10·00 p.m. Drinks and a chance to network
Please register before 10 January 2004 at email@example.com.
For now, we wish you an inspired 2004!
Sicco van Gelder, Brand Meta & Placebrands [firstname.lastname@example.org]
Jolanda Holwerda [email@example.com]
Anne-Marie Voorhoeve, Voorhoeve Contactancy & Stichting Nederland