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Monthly Archives: December 2011

Conscious leadership: in search of prosperity

By Enric Bernal | Published: December 26, 2011

This article was previously published as a chapter in the book Leadership Talks (2010), edited by De Baak Management Centre in the Netherlands. It proposes that there is no future for any organization without a conscious leadership.

Posted in CSR, leadership, management, relationships, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged corporate conscience, finance, humanism, leadership, living organization, management, organizational behaviour, organizational change, organizational health, strategy, triple bottom line, vision-setting | Leave a comment

Conscientious brands

By Nicholas Ind | Published: December 5, 2011

What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.

Posted in Brand management, branding, CSR, ethics, marketing, philosophy, social responsibility, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged Brand management, branding, Brands with a Conscience, CSR, marketing, marketing communications, Nicholas Ind, open source movement, philosophy, the Medinge Group | Leave a comment

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- The Journal of the Medinge Group, vol. 1, no. 1, 2007 (9)
- The Journal of the Medinge Group, vol. 2, no. 1, 2008 (9)
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- The Journal of the Medinge Group, vol. 4, no. 1, 2010 (5)
- The Journal of the Medinge Group, vol. 5, no. 1, 2011 (7)
- The Journal of the Medinge Group, vol. 6, no. 1, 2013 (2)
- transparency (3)
- Web 2·0 (4)

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News:
- Medinge member Cristián Saracco named president of the branding jury at El Sol - February 28th, 2013
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- Medinge CEO Stanley Moss to teach international branding at Accademia di Belle Arti Cignaroli - December 13th, 2012
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- Malcolm Allan gives opening keynote at International Destination Branding and Marketing Conference - December 9th, 2012
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