Erika Uffindell

UffindellWest / London, England / UK
erika@uffindellwest.com

Erika founded UffindellWest in 1989 and has acted as Group Managing Director and Head of Strategy building the business into the leading positioning that it holds today.

Erika has worked with leading UK and global companies to transform brands for over 20 years’, developing complex brand strategies. Her experience covers M&As, MBOs, demergers, brand creation and repositioning projects, dealing with clients at board and senior management level.

She has undertaken such work for a broad range of blue-chip clients including: RBS, Standard Life, Corus, Aromatherapy Associates, Sage, Sainsbury’s, John Lewis, HSBC and Milk Development Council.

Her relevant skills and competencies are in managing global research programmes for blue chip clients and developing core brand strategies. Working with Executive boards and ensuring buy in to brand programmes at all levels within a client’s company is a key strength. She heads up the Consultancy team at UffindellWest and takes an active role in overseeing the strategic direction of all brand programmes.

Erika speaks at many industry and business-to-business seminars and forums, and is a regular media contributor to Brand Strategy, Strategic Marketing and Financial Times Media.

Erika holds a BA (Hons) in Visual Communication and is a Fellow of The Royal Society of Arts.

Speaking

Strategic Branding
Optimising Brand Architecture and best practice in Global brand management.

Reputation and Trust – presenting year on year survey on trust in B2B brands.

Marketing & Sales Strategies in the emerging world.

Employer Branding – luxury or necessity?

Creating exceptional customer experiences
Mapping the Customer Journey and establishing defining moments.

Developing an Effective Employer Brand Strategy
Leadership programmes to drive change across the organisation and succeed in the new paradigm.

Engaging Employees in a New Era – The Need for Brand Congruity.