Pierre d’Huy

Pierre d'HuyeXperts / Paris / F
p.dhuy@experts-consulting.com

M. d’Huy, a CELSA alumnus, today teaches Branding and Innovation Strategy in CELSA’s curriculum. He also serves as Dean of International Education at MIP (Management Institute of Paris), and consults privately to global business.

Since 1996, Pierre has been assisting companies on marketing and innovation issues to help them regain what Louis-Ferdinand Céline named ‘the inner sweet music which makes our life a dance’.

Career

1996: joins expertsconsulting and teaches at CELSA
1994–6: Strategic planning Director at Fenech & Le Barazer advertising agency
1988–94: Founder of Sémaphore (research institute)
MBA in European Business, DESS CELSA (postgraduate degree), DEA (Ph.D.) in compared Literature

Writing

Nul ne peut se jouer des signes
The Journal of the Medinge Group, vol. 3, no. 1, 2009

PowerPoint: la rhétorique universelle
Is PowerPoint an aid to communication or destructive force in the art of rhetoric? This essay in French deconstructs the controversial Microsoft presentation program from the point of view of a mediologist, making references to works by Roland Barthes and Régis Debray to support its conclusions.
The Journal of the Medinge Group, vol. 1, no. 1, 2007