Johnnie Moore

Johnnie MooreJohnnie Moore / London, England / UK
johnnie@johnniemoore.com

Johnnie works as a facilitator and marketing consultant with a strong background in marketing and an interest in the human aspects of organizations. Some call what he does the “soft” skills—or the “touchy-feely” stuff. He prefers to think he can combine a certain amount of business logic with an appreciation of the ability of humans to surprise and amaze. His work ranges from one-to-one coaching through small teams to conferences of 300 participants.

Johnnie has worked in the UK, Europe and North America. Recent clients have included Johnson & Johnson, National Public Radio, O2, PricewaterhouseCoopers, The Clore Leadership Programme, NESTA, American Express, Channel 4 and the BBC.

Johnnie is a founder member of the Applied Improvisation Network and the Medinge Group.

Together with James Cherkoff, Johnnie runs Open Sauce Live workshops for marketers getting to grips with the power of networks. Johnnie and James are the authors of Co-Creation Rules.

Johnnie started his career working as researcher/speechwriter to Lord (Alan) Sainsbury. After that he became a copywriter and then a planner in advertising before starting his own marketing firm in 1988.

Over the last few years he has done extensive training in psychotherapy and other forms of personal development. This has coincided with his increasing interest in the human side of business and how richer relationships can be created in our working lives.

Speaking

Beyond Branding
A lively interactive demonstration of the pitfalls of conventional thinking on brands – and how to cultivate brands that take advantage of a networked, more transparent economy. This is a model that allows stakeholders to truly shape the brand, instead of trying to work it all out for them.

Authenticity
It’s easy to talk about authenticity, but it’s harder to do. How organizations can encourage the power of authentic voice, deal with the unspoken problems that face groups—without opening themselves to chaos and ruin.

Improvization
John Lennon pointed out that life is what happens when you’re making other plans. One of the biggest challenges organizations face is how to respond to surprises that often threaten to derail their careful plans. The skills of theatrical improvization provide simple but effective ways to complement plans with the ability to respond flexibly in the moment—improving customer service, teamwork and execution.