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Stockholm, Seal Beac...
- International think-tank announces seventh annual Brands with a Conscience awards - January 6th, 2010
Malcolm Allan
mallan@locumconsulting.com
Speaking
Your People Your Brand
Your people are a major determinant of your brand and the source of the intellectual capital upon which your brand is built. So, the way you lead your people and invest in their development can have a major impact on your brand and its reputation. This presentation explores how this can be done cost effectively by leaders.
Leading Your Brand
The quality of leadership can have a profound impact on the brand of an organisation as well as on its performance. Authentic leaders know that their actions – what they say and do – can affect their reputation and can impact on the value of their brands. This presentation shows leaders how to add value to their brands through authentic and transformational leadership.
Leadership Place and Brand
The quality of leadership of places – countries, states and cities – can have a major impact on their economic viability and their reputation. The way leaders behave affects the brand of their place and the ways that others see it. This presentation shows elected leaders and place partnerships how to harness the power of leadership for the benefit of their communities.
The Brand Me Leader – Authentic Transformational Leadership
Authentic leaders know who they are and what they stand for. And they are very clear about what they want to achieve and transform. Their words and deeds epitomize their brand and its values. This presentation shows leaders how they can develop as an authentic leadership brand.
Writing
Branding New Kinds of Places: the Example of Experience Retail Centres
The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.
The Journal of the Medinge Group, vol. 2, no. 1, August 2008
Place Branding
Places—countries, regions and cities—are increasingly developing strategies for brands. This is because they find themselves in competition with each other to retain and attract talented and creative people, innovative businesses, investors and consumers. The goal: offer valuable services and meaningful experiences to those they seek to influence.
The Journal of the Medinge Group, vol. 1, no. 1, August 2007