Sascha Lötscher

Sascha Lötscher

Gottschalk+Ash International stands for strategic design. Sascha Lötscher is one of the two partners at the G+A Zürich office. The group’s North American base is in Toronto.

The founder, Fritz Gottschalk, has taken Swiss Design out into the world. He has played a significant role in expanding a global design philosophy beyond European borders. His approach, free of fads and fashion, today is dominating design culture worldwide. Swiss design is no more particularly Swiss, it simply stands for a specific attitude that is being applied worldwide. Key attributes: Honesty, sustainability, masterful craftsmanship, great ideas visualized.

Branding and its public
Convinced that strategic communication is first perceived by the eye, sucessful solutions are surprisingly simple, always powerful—mentally and visually—and at a human scale.

Design is attitude
As the firm is gradually handed over to the second generation, Sascha Lötscher and his team are continuing this design attitude on the same solid base: strategic thinking, powerful ideas, attention to detail, and an enthusiastic passion for design.

Speaking

The power of visualization
Strategic design in branding