- News:
- International think-tank announces seventh annual Brands with a Conscience awards - January 6th, 2010
The Medinge Group (w... - Muna Abu Sulayman awarded 2010 Colin Morley Award - January 5th, 2010
The first wo... - Medinge Director Jack Yan Announces Candidacy Run for Mayor of Wellington, NZ - September 28th, 2009
Stockholm, Seal Beac...
- International think-tank announces seventh annual Brands with a Conscience awards - January 6th, 2010
Thomas Gad (Founder)
thomas.gad@brandflight.com
Founder of the Medinge Group, Thomas Gad is a distinguished brand professional and a principal at the Stockholm-based Brandflight. He was international creative director at Grey Advertising for 17 years. His practice encompasses brand development, communication and advertising solutions in Scandinavia, western Europe and Russia.
Swedish born, Thomas has worked on brand development, communication and advertising for some of the best known companies in the world, including Nokia (creating the famous slogan “Connecting People”), SAS, Proctor & Gamble, Compaq, Microsoft, Telia, SEB, Nordea, BMW and BMCSoftware.
He now has his own brand consultancy—Brandflight—with offices in Stockholm and London. His clients include companies like BrainHeart Capital, Stockholm City Council, Kista Science City, Carnegie Mellon University—Software Engineering Institute, Cerealia, Swedish Farmers Association and Johnson & Johnson—Ethicon.
Speaking
Different for profit
How personal branding can make a profitable difference in your life and career”
Branding for Profit & Conscience
How to make your brand successfully take on an issue”
Playing the Branding Matrix
How to invest wisely in your brand and to make its life longer”
Relationship Branding
The retro way to renew your brand
Writing
4-D Branding (Financial Time/Prentice Hall, London 2001)
A unique 4-dimensional method of creating, transforming and maintaining brands, with a foreword by Sir Richard Branson. This book is translated into many languages, including Russian and Cantonese.
Managing Brand Me (Peason-Momentum, London 2002)
A practical handbook on how to work out and communicate all four dimensions of your personal brand, a book co-authored with his partner Anette Rosencreutz. Knowing what you stand for is essential in order to work out your differentiation and your issues in life, and make them a driver for your business.
Beyond Branding (Kogan Page, London 2003)
Thomas developed concepts of leadership branding and how to find the synergies between your personal brand and your business.
The Next Wave of Sustainability Hits Swedish Brands (with Stanley Moss)
This article introduces the argument that Swedish brands have moved beyond other countries’ positions on sustainability.
The Journal of the Medinge Group, vol. 2, no. 1, 2008