Tim Kitchin

CropLife International / Brussels / Belgium
tim.kitchin@croplife.org

Speaking

Tim speaks on the tensions and opportunities emerging, as enterprises try to link CSR, business and branding activities:

• The role of Thought Leadership in branding
• The links between Corporate Social Responsibility and Branding
• Building branded value-chains
• Transparency and its impact on branding
• Developing product social responsibility
• Communications challenges in environmentalism

Writing

Corporate Transparency includes a chapter by Tim Kitchin and James Thellusson of Glasshouse Partnership. The chapter, titled ‘Coping with translucency; preparing for transparency’ provides analysis and future insight for brand owners adapting to the world of social communications, and is now viewable online in The Journal of the Medinge Group.