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Medinge member Cristián Saracco named president of the branding jury at El Sol

Medinge member Cristián Saracco, founding partner and CEO of Allegro 234, has been named the president of the branding jury at the 28th edition of El Sol, a Spanish–American communications’ and marketing conference. Mr Saracco has over 20 years’ experience in marketing and branding strategy, working with companies in Europe, the Americas and the Asia–Pacific. [...]

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Medinge CEO Stanley Moss to teach international branding at Accademia di Belle Arti Cignaroli

Medinge CEO Stanley Moss has joined the faculty of the Design School at Accademia di Belle Arti Cignaroli of Verona, Italy.

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Malcolm Allan gives opening keynote at International Destination Branding and Marketing Conference

Medinge member Malcolm Allan has given the opening keynote address at the International Destination Branding and Marketing Conference at Cardiff Metropolitan University on December 5, 2012.

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Stanley Moss to address College of Creative Studies at UC Santa Barbara

Stanley Moss, CEO of the Medinge Group, will present a talk, The Brand as Jihad, at the College of Creative Studies at UC Santa Barbara on Wednesday, April 18, from 4 to 5 p.m. at the Old Little Theatre (Building 494) as part of its spring 2012 Literature Symposium.

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Medinge member Dmitry Petrov’s book on Vassily Aksionov hits top 20 in Russia

Medinge Group member Dmitry Petrov’s book on Vassily Aksionov, the famous Russian-American writer, novelist and Soviet-time dissident was published in early March in Moskva.

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Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S’s Movia project

Stagis A/S, the firm founded and run by Medinge Group member Nikolaj Stagis, has won the 2011 Danish Communication Award.

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Medinge director Jack Yan to give two presentations in Melbourne this week

Stockholm, July 31 Medinge director Jack Yan will give presentations on branding at both Swinburne University and the University of Melbourne in the coming week.    His lecture for the faculty of design at Swinburne University, entitled Typography and Branding, looks at various elements of branding, including destination branding, the shift to humanism, cultural aspects, [...]

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Six Medinge members quoted and cited in upcoming Viewpoint magazine

Stockholm, July 31 Five Medinge Group members—founder Thomas Gad, CEO Stanley Moss, director Jack Yan and long-standing members Philippe Mihailovich and Tony Quinlan—were interviewed by journalist Anna Sansom on cognitive fluency in the next issue of Viewpoint magazine in the UK. Medinge director Dr Nicholas Ind was cited by Ms Sansom.    Ms Sansom’s story, [...]

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Medinge Group planned speaking roles, September to November

Stockholm, July 6 Medinge Group CEO Stanley Moss and member Yousef Tuqan Tuqan will speak at the Social Media World Conference in Abu Dhabi, UAE. They will be on a panel together on September 27, and Mr Moss has a keynote address on the 28th.    Medinge Group director Jack Yan will speak at the [...]

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Special issue of Journal of Brand Management sees strong Medinge Group participation

Stockholm, July 6 The special issue of The Journal of Brand Management, on ‘Conscientious Brands’, has the participation of three senior members and one life member of the Medinge Group, the Swedish-based, high-level branding think-tank.    Both Medinge Group director Nicholas Ind and life member Ian Ryder have edited the well respected academic journal. The [...]

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Medinge’s Petrov featured in Russian business journal

Dmitry Petrov, a member of Medinge, the Stockholm-based international think-tank on brands, is featured in the current issue of a Moscow magazine, The Russian Journal. The issue focuses on global think tanks, with emphasis on Russia. An international group of distinguished authors contributed. Mr Petrov’s article can be viewed in English translation in a PDF [...]

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Medinge life member and former director Patrick Harris joins the Futures Company

Leading global foresight and futures consultancy, the Futures Company, announces the appointment of Patrick Harris as a Director in the UK.

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International think-tank announces eighth annual Brands with a Conscience awards

The Medinge Group releases its eighth annual Brands with a Conscience list. The Group employs yearly awards to support and encourage businesses who demonstrate humanistic, compassionate, sustainable and socially responsible behaviour.

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Yousef Tuqan Tuqan elected to IAA executive board chapter

Yousef Tuqan Tuqan has been elected to the executive board of the UAE chapter of the International Advertising Association.

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International think-tank announces seventh annual Brands with a Conscience awards

The Medinge Group, an international think-tank on branding and business, today releases its seventh annual Brands with a Conscience list.

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Muna Abu Sulayman awarded 2010 Colin Morley Award

The first woman in Saudi Arabia to be appointed by the United Nations Development Programme as a Goodwill Ambassador is the first Arabic winner of Medinge’s Colin Morley Award. Muna Abu Sulayman is today announced as the winner of the Medinge Group’s 2010 Colin Morley Award, given to an individual who has contributed to the [...]

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Vilnius, Lithuania

12 October 2009. Patrick Harris will be provide the keynote address at the annual Executive Education meeting of the European Foundation for Management Development (EFMD). His talk will centre on how creativity can inspire and equip business leaders, managers and organisations to recognise, and better realise, their creative potential.

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Medinge Director Jack Yan Announces Candidacy Run for Mayor of Wellington, NZ

Stockholm, Seal Beach, Calif. and Wellington, September 25 (JY&A Media) Wellington-based Jack Yan has announced his intention to run for the Wellington mayoralty today. Mr Yan is a founding member and Director of the Medinge Group, a Stockholm-based think-tank on international brands and branding. Yan, who trained as a lawyer, is also a respected branding consultant, [...]

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The Medinge Group to conduct second round table at La Sorbonne in January 2010

Stockholm, Seal Beach, Calif. and Wellington, September 28 The Medinge Group, a Stockholm-based think-tank on international branding, will conduct a round table discussion at the CELSA campus of La Sorbonne in Paris on Friday afternoon, January 29, 2010. The group will share ideas which help the business community to understand the brand discipline, monitor its [...]

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Speaking calendar announced for Ton Zijlstra

September 28-29: Heinrich Heine University, Düsseldorf, Germany. Socialf software @ work. Trends in social media October 13: Rotterdam University for Applied Sciences, Netherlands, on networked/connectivist learning and innovation October 22: Berlin Germany at ‘Die Bildung Hacken’ (hacking education), on networked/connectivist learning November 4: KM Research made in Holland, University of Twente, on networked/self-guided learning in [...]

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Keynote address at the annual Executive Education meeting of the European Foundation for Management Development (EFMD).

12 October 2009 Vilnius, Lithuania Patrick Harris will be provide the keynote address at the annual Executive Education meeting of the European Foundation for Management Development (EFMD). His talk will centre on how creativity can inspire and equip business leaders, managers and organisations to recognise, and better realise, their creative potential.

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Corporate Transparency book launch at Frankfurt Book Fair

14 October 2009 Frankfurt, Germany Corporate Transparency book launch at Frankfurt Book Fair, which includes a chapter by Tim Kitchin and James Thellusson of Glasshouse Partnership. The chapter, titled ‘Coping with translucency; preparing for transparency’ provides analysis and future insight for brand owners adapting to the world of social communications, and is now viewable online in [...]

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Sicco van Gelder trip to Tanzania

1 October 2009 Sicco van Gelder to Tanzania for 2 weeks for Brookings Global Health Financing. He also is advising the city of Sittard-Geleen on their brand strategy. Global Brand Strategy, Sicco’s highly regarded book has now been published in Chinese.

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Speaking calendar announced for Thomas Gad

September 23: Tbilisi Georgia on place branding 23/9 September 24: Guangzhou, China on branding trends and the new world of branding for business leaders CEO:s and marketing directors September 26: Almaty, Kazakstan November 11: St Petersburg on HR-Branding, with Sergei Mitrifanov November 19: Koln, Germany on branding for universities December 12: Stockholm, Sweden on branding [...]

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Seoul, Korea

27 October 2009. Malcolm Allan will be speaking at 2009 APTIC (Asia Pacific Tourism Investment Conference), speech title ”Experience retail as a driver of tourism”.

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Indore, India

28 October 2009. Stanley Moss to deliver masterclass at Proton Business School

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Ahmedabad, India

29 October 2009. Stanley Moss delivers masterclass at Proton Business School.

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2009 speaking events for Thomas Gad

Speaking calendar announced for Thomas Gad

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2009 speaking events for Ton Zijlstra

Speaking calendar announced for Ton Zijlstra

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International Think-tank Announces Third Edition of Online Journal

Stockholm, Seal Beach, Calif. and Wellington, September 2 (JY&A Media) 31 August 2009 The Medinge Group, a Stockholm-based think-tank on international branding, today announces publication of the third edition of its yearly online review, The Journal of the Medinge Group at www.medinge.org <http://www.medinge.org/> . Exclusively digital, the collection of essays and thought provides a window [...]

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Photo Gallery: 2009 Medinge Retreat in Sweden

Click here for photos of this year’s retreat in Sweden

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Statement by Medinge Group on annual Brands With A Conscience Awards

7 August 2009 Stockholm, Seal Beach, Calif. and Wellington The Medinge Group, the Swedish branding think-tank which has named its own Brands with a Conscience Awards for the past six years, states that it has no connection with the ‘Brand with a Conscience Awards’ scheme introduced by the Hong Kong Institute of Marketing (HKIM) at [...]

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Photo Gallery: 2009 CELSA/Sorbonne round table in Paris

Click here for photos of the round table discussion at CELSA campus of La Sorbonne in Paris on 6 February 2009.

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Photo Gallery: 2009 Brands with a Conscience winner awards ceremony

Click here for photos of the 2009 Brands With a Conscience award ceremony of the Medinge Group in Paris.

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International think-tank announces 2009 Brands with a Conscience awards

Stockholm, Seal Beach, Calif. and Wellington, January 1 (JY&A Media) The Medinge Group (www.medinge.org), an international think-tank on branding and business, today releases its sixth annual Brands with a Conscience list. In the Group’s opinion, these diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of society [...]

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The Medinge Group to conduct round table at the Sorbonne in February

Stockholm, Seal Beach, Calif. and Wellington, December 31 (JY&A Media) The Medinge Group, a Stockholm-based think-tank on international branding, will conduct a round table discussion at the CELSA campus of La Sorbonne in Paris on Friday afternoon, February 6, 2009. The group will share ideas about brand creation and relationship-building in the wake of the [...]

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International think-tank, the Medinge Group, publishes second issue of Journal

Stockholm, Seal Beach, Calif. and Wellington, September 2 (JY&A Media) The Medinge Group, a Stockholm-based think-tank on international branding, today announces publication of the second edition of its yearly online review, The Journal of the Medinge Group at <http://medinge.org/journal>. Exclusively digital, the collection of essays and thought provides a window into the think-tank’s evolving vision [...]

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Photo Gallery: 2008 Medinge Retreat in Sweden

Click here for photos of the 2008 retreat in Sweden.

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The Second Wave of Sustainability Hits Swedish Brands

This article introduces the argument that Swedish brands have moved beyond other countries’ positions on sustainability.

Posted in Brand management, branding, CSR, environment, ethics, marketing, social responsibility, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

International think-tank announces 2008 Brands with a Conscience

Stockholm, Seal Beach, Calif. and Wellington, January 4 (JY&A Media) The Medinge Group, an international think-tank on branding and business, today releases its fifth annual Brands with a Conscience list. In the Group’s opinion, these eight diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the [...]

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International think-tank announces The Journal of the Medinge Group

Stockholm, Seal Beach, Calif. and Wellington, August 15 (JY&A Media) The Medinge Group, a Stockholm-based think-tank on international branding, today launches its new yearly online publication, The Journal of the Medinge Group at . Exclusively digital, the collection of essays and thought provides a window into the think-tank’s evolving vision of humanistic branding.    Medinge [...]

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A day with the Medinge Group

At MIP, the Management Institute of Paris A dream team of international brand gurus is set to unleash their contrarian thinking on an unsuspecting group of managers in Paris this month.    The Medinge Group, a Stockholm-based high-level think-tank on international branding, will deliver a one-day seminar at MIP, the Management Institute of Paris, on [...]

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Transcript from Medinge Group discussion on innovation appears in Journal of the Stockholm School of Economics

In August, Sergei Mitrofanov, COO of Brandflight in Moscow led a panel discussion on innovation with members of the Medinge Group during the annual retreat of the Stockholm-based think-tank. An English translation of high points from the round table has now been published in both online and print editions of the Journal of the Stockholm [...]

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International think-tank announces 2007 Brands with a Conscience

Stockholm, Seal Beach, Calif. and Wellington, December 21 (JY&A Media) The Medinge Group, an international think-tank on branding and business, today releases its fourth annual Brands with a Conscience list. In the Group’s opinion, these nine diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the [...]

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Online branding explained in new paper

Wellington, August 21 (JY&A Media) After finding that there were few resources explaining the nature of online branding, Jack Yan decided to write his own for his consulting firm, JY&A Consulting, and for the Medinge Group branding think-tank in Sweden, meeting at the end of this month.    ‘There were anecdotal articles,’ he explains, ‘and [...]

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Malcolm Allan to address Mackinac Policy Conference in June 2006

Stockholm, Seal Beach, Calif., and Wellington, May 5 (JY&A Media) Malcolm Allan, a member of the Medinge Group, has accepted an invitation to address the Detroit Regional Chamber’s annual Mackinac Policy Conference on Thursday, June 1, 2006. The Detroit Regional Chamber is the largest metro chamber in the USA and their Mackinac Policy Conference is [...]

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2006 Brands with a Conscience Winners announced

The Medinge Group, an international think-tank on branding and business, today releases its third annual Top Brands with a Conscience list. In the Group’s opinion, these nine brands show that it is possible for brands to succeed as they contribute to the betterment of the society by sustainable, socially responsible and humanistic behaviour. The international [...]

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2005 Brands with a Conscience Winners announced

International think tank announces 2005 Top Brands With A Conscience 20 December 2004 The Medinge Group, an international think-tank on branding and business, today releases its second annual ‘Top Brands With a Conscience’ list. In the Group’s opinion, these brands show that it is possible for brands to contribute to the betterment of the society. [...]

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2004 Brands with a Conscience Winners announced

International think-tank announces ‘Top Brands with a Conscience’ 3 November 2003 Portland, OR and Wellington, New Zealand (JY&A Media). The Medinge Group, a high-level international think-tank on branding and business, releases its first annual ‘Top Brands With a Conscience’ list. Announcement of the list coincides with the launch of the new book Beyond Branding: How [...]

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The brand manifesto

1. Branding unites people’s passions. People are not born financial creatures. We recognize that revenue and returns on investment do not concern the majority of people. Branding respects that we are passionate people who are inspired and who have freedom. Therefore, branding activities must be human and humane. Branding, not numbers, provides the interface between [...]

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