Andy Last

Finding today’s local heroes

The author by the iconic phone box from the film Local Hero. Forty years ago, in 1983, the film Local Hero was released. The director, Bill Forsyth, won a BAFTA, its red telephone box became an icon of Scottish cinema, and its theme, by Mark Knopfler, still echoes, especially when Newcastle United run out on

How Truthful Do We Want Brands to Be?

It’s not a bad guide for brands trying to navigate this new world of purpose and authenticity. Do the right thing and be straightforward about your motives.