Author Archives: Colin Morley

Why More Brands Now ‘Have a Conscience’

An historically significant article written in 2004 examining the intellectual and semiotic underpinnings of brands with conscience. It is published with the permission of the estate of Colin Morley; his vision helped shaped Medinge’s yearly Brands with a Conscience awards, inspiring our yearly presentation to an NGO, named in his memory.

Posted in Beyond Branding, branding, consumer behaviour, CSR, environment, ethics, history, social responsibility, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment