Author Archives: Ian Ryder

Issues and Challenges of Developing and Managing Brand Strategy in a Not-for-profit (Chartered) Body

By Ian Ryder | Published: August 30, 2008
The rules are different for chartered bodies. Not the fundamentals of brand strategy, clearly, but the processes and procedures of development and execution, as the author reveals.
Posted in Brand management, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008, branding, management, marketing, marketing management, relationships, strategic planning, strategy | Leave a comment

Linking Vision and Values with Brand (Specifically Reputation) Management

By Ian Ryder | Published: August 13, 2007
Organizations often experience failure, either because of a flawed vision, or a shortfall of values. How then do we align internal and external communications to create sustainable competitive advantage as a route to a strong brand reputation?
Posted in Beyond Branding, Brand management, CSR, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, branding, environment, ethics, marketing management, relationships, social responsibility | Leave a comment