- News:
- International think-tank announces seventh annual Brands with a Conscience awards - January 6th, 2010
The Medinge Group (w... - Muna Abu Sulayman awarded 2010 Colin Morley Award - January 5th, 2010
The first wo... - Medinge Director Jack Yan Announces Candidacy Run for Mayor of Wellington, NZ - September 28th, 2009
Stockholm, Seal Beac...
- International think-tank announces seventh annual Brands with a Conscience awards - January 6th, 2010
Author Archives: Jack Yan
Videos from the 2009 Brands with a Conscience ceremony
The following videos are from the Brands with a Conscience ceremony at MIP in Paris earlier this month, which the Medinge Group has been running for six years. The filming was done by Elmine Wijnia, wife of long-standing member Ton Zijlstra.
The first is a video introducing the ceremony, featuring Medinge chairman Thomas Gad, Medinge [...]
Posted in News Tagged Brands with a Conscience, France, MIP, Paris, the Medinge Group, video Leave a comment
Saving Detroit, by Not Making the Same Old Mistakes
Detroit has not ever used a brand orientation in its automakers’ marketing strategies, and it talks of trimming brands and numbers to allow it to compete. The author believes in being more focused on brands and not losing economies of scale, and building more of what consumers want. The tools are there, such as consumer-targeted blogs, but manufacturers need to use them.
Online Branding: a Definitive Guide
In the world of Web 2·0, the process surrounding vision, research, exposition and image differ slightly, even if the ingredients of brand equity remain the same. Loose vision, informal research and tapping into consumer advocacy all play a critical role.
Poised for Success: the Indian Nation Brand