Author Archives: Malcolm Allan

Branding New Kinds of Places: the Example of Experience Retail Centres

By Malcolm Allan | Published: August 31, 2008

The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.

Posted in consumer behaviour, design, environment, experience marketing, location marketing, retail, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Tagged , , , , , , | Leave a comment

Place Branding

By Malcolm Allan | Published: August 14, 2007

Places—countries, regions and cities—are increasingly developing strategies for brands. This is because they find themselves in competition with each other to retain and attract talented and creative people, innovative businesses, investors and consumers. The goal: offer valuable services and meaningful experiences to those they seek to influence.

Posted in Brand management, branding, environment, history, location marketing, place branding, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | 1 Comment