Empathic City Brands | Koblenz, Germany | April 11, 2019
It is the first time that the Medinge Group is organizing one of its events in the biggest European economy
Medinge Group
UN Sustainable Development Goals | Amsterdam, January 31st, 2019
Tapping into the business opportunities that derive from the UN Sustainable Development Goals. Want to learn from other businesses how they do this? Please join us!
Talking with Ted Matthews about Service Design
Invited by AEBrand in Madrid, Ted Matthews, Chair of Service Design at AHO, Norway, and Member of Medinge Group was sharing his knowledge and experience.
Green Demarketing vs. Green Advertising
In many ways, traditional marketing encourages consumption and contributes to some of the environmental problems we face today
How To Create Powerful Brand Stories
The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark
Truth and Purpose in the Age of Alternative Facts
With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.
The Medinge-Loyola Manifesto
Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting
Medinge Group founder Thomas Gad passes away
Medinge Group is deeply saddened to learn of the passing of its founder, Thomas Gad, at the age of 65, in Stockholm, from cancer.
Brand Desire | New book by Nicholas Ind & Oriol Iglesias
Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective
The Leading Brands of Spain Forum | Creating value for business and society
Under the tittle “Brands with a Conscience”, the Leading Brands of Spain Forum has organised a conference to its Executive Board.