Brand Desire | New book by Nicholas Ind & Oriol Iglesias
Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective
Medinge Group
The Leading Brands of Spain Forum | Creating value for business and society
Under the tittle “Brands with a Conscience”, the Leading Brands of Spain Forum has organised a conference to its Executive Board.
How we aim to better the world
To make you rethink your personal intention on how to add to the betterment of society
Building brands with a conscience that really engage with society | ESADE
Another great talk in the Refresher Program by Professor Oriol Iglesias, director of ESADE’s Department of Marketing Management and director of the ESADE Brand Institute.
Medinge gives birth to its own ‘Brand With a Conscience’
Philippe Mihailovich and Caroline Taylor, who work mostly out of Paris but have links to South Africa, went one step further and challenged the members
11th Global Brand Conference | Brands that do Good | AM
The conference will be hosted by the University of Bradford School of Management with a theme around Brands that do Good
Brands with a conscience conference by Nicholas Ind | CIM
Organised by The Chartered Institute of Marketing, the presentation will highlight some of our new book success stories.
Jack Yan’s Message during Amsterdam meeting
Welcome and synthesis of Medinge Group activities to arrive to a successful meeting in Amsterdam, including the new book "Brands with a conscience"
Unite The World: Be A Brand With A Conscience
A Unique Event To Meet And Debate With Brand Leaders That Change The Relevancy Of Business
Brands with a Conscience | The book
In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page