Author Archives: Patrick Harris

Strategy, Teams and Momentum

By Patrick Harris | Published: August 11, 2009
Harris introduces the technique he calls a visual Mind-Map via a supporting audio file. This alternative to the conventional PowerPoint presentation allows all the key points of a talk to coexist on a single page, and personalizes the process. Harris says he sometimes begins with a blank page, filling it in with participants in an interactive scenario.
Posted in Brand management, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009, branding, communications, consumer behaviour | Leave a comment

We the People

By Patrick Harris | Published: August 30, 2008
This paper considers the importance of employees in the process of building customer experience. It states that internal investment is rewarded with consistent, quality customer exchanges. Brand values are presented as the currency to measure the worth of exchanges between organizations and their customers. The paper concludes by presenting a case study of the mobile operator, Orange, during the period 1994–2003.
Posted in Brand management, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008, branding, ethics, internet, management, marketing, marketing management, relationships, strategy | Leave a comment

Giving Strategy Some Momentum

By Patrick Harris | Published: August 14, 2007
Many strategies built by organizations are ineffective. Organizations tend to build snapshots instead of harnessing momentum.
Posted in The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, management, strategic planning, strategy | Leave a comment