Author Archives: Pierre d’Huy

Belle Époque 2·0

By Pierre d’Huy | Published: January 24, 2012

The authors look at our times and wonder whether the world is on the brink of a second Belle Époque, a new era of humanistic thought and progress.

Posted in design, history, innovation, invention, philosophy, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged , , , , , , , , , , , , , | Leave a comment

ET or TE?

By Pierre d’Huy | Published: October 31, 2010

The authors contrast the approaches and personalities of Thomas A. Edison and Nikola Tesla, and how the two types contribute to successful teams in modern organizations.

Posted in design, history, intellectual property, invention, marketing, philosophy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Tagged , , , , , , , , , , | Leave a comment

Who’s kidding who?

By Pierre d’Huy | Published: September 8, 2009

An English-language version of d’Huy’s article ‘Nul ne peut se jouer des signes’.

Posted in branding, communications, design, marketing, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009, transparency | Tagged , , , , , , , , | Leave a comment

Nul ne peut se jouer des signes

By Pierre d’Huy | Published: September 8, 2009

When brands make claims which they cannot support, stakeholders easily spot the ruse. Pierre d’Huy makes a semiotician’s case for the fact that signs can’t lie. In the philosophical universe, people won’t be misled.

Posted in The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Leave a comment

PowerPoint, la rhétorique universelle

By Pierre d’Huy | Published: August 14, 2007

Is PowerPoint an aid to communication or destructive force in the art of rhetoric? This essay in French deconstructs the controversial Microsoft presentation program from the point of view of a mediologist, making references to works by Roland Barthes and Régis Debray to support its conclusions.

Posted in communications, design, history, philosophy, PowerPoint, semiotics, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0 | Leave a comment