TGIM! Rethinking the workplace

The ideas behind workplaces have not changed in a century, and they need to be re-evaluated to maximize team well-being, says Erika Uffindell.

Online Branding: a Definitive Guide

In the world of Web 2ยท0, the process surrounding vision, research, exposition and image differ slightly, even if the ingredients of brand equity remain the same. Loose vision, informal research and tapping into consumer advocacy all play a critical role.

The brand manifesto

1. Branding unites people’s passions. People are not born financial creatures. We recognize that revenue and returns on investment do not concern the majority of people. Branding respects that we are passionate people who are inspired and who have freedom. Therefore, branding activities must be human and humane. Branding, not numbers, provides the interface between