By Jack Yan
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Published: January 4, 2012
The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.
Also posted in Brand management, branding, marketing, online branding, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011
| Tagged branding, celebrity, Christian Grönroos, Facebook, Jack Yan, marketing, politics, social media, Stefan Engeseth, the Medinge Group, transparency, trends, Twitter
How Bahrain’s media landscape was changed by one man, and 11 Blackberries.
Also posted in innovation, internet, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011
| Tagged Bahrain, media, Middle East, politics, press freedoms, social media, Stanley Moss, technology, Yousef Tuqan Tuqan
An English-language version of d’Huy’s article ‘Nul ne peut se jouer des signes’.
Also posted in branding, design, marketing, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009, transparency
| Tagged brand development, branding, Brands with a Conscience, design, naming, Pierre d’Huy, Stanley Moss, the Medinge Group, typography
Harris introduces the technique he calls a visual Mind-Map via a supporting audio file. This alternative to the conventional PowerPoint presentation allows all the key points of a talk to coexist on a single page, and personalizes the process. Harris says he sometimes begins with a blank page, filling it in with participants in an interactive scenario.
Ultimately, change is simply what happens to us all, all of the time. The lesson is not in the amount of change we can handle, but in the way we manage that change.
Also posted in Brand management, branding, consumer behaviour, leadership, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009
| Tagged Brand management, branding, communications, consumer behaviour
Pierre d’Huy’s commentary of the ubiquitous application, tailored to English speakers.
Also posted in design, history, philosophy, PowerPoint, semiotics, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0
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Is PowerPoint an aid to communication or destructive force in the art of rhetoric? This essay in French deconstructs the controversial Microsoft presentation program from the point of view of a mediologist, making references to works by Roland Barthes and Régis Debray to support its conclusions.
Also posted in design, history, philosophy, PowerPoint, semiotics, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0
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