Category Archives: consumer behaviour

A new model for socially responsible brand management

By Ava Maria Hakim | Published: November 23, 2011

This article is directed to brand managers interested in building models for sustainable development and conscientious consumerism. The article is a version of a paper published in the Journal of Brand Management (2011).

Also posted in Brand management, CSR, design, ethics, innovation, marketing, marketing management, retail, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged , , , , , , , , , , , , , , | Leave a comment

Strategy, Teams and Momentum

By Patrick Harris | Published: August 11, 2009

Harris introduces the technique he calls a visual Mind-Map via a supporting audio file. This alternative to the conventional PowerPoint presentation allows all the key points of a talk to coexist on a single page, and personalizes the process. Harris says he sometimes begins with a blank page, filling it in with participants in an interactive scenario.

Also posted in Brand management, branding, communications, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Leave a comment

Turning Discord Into Harmony

By Erika Uffindell | Published: August 10, 2009

Ultimately, change is simply what happens to us all, all of the time. The lesson is not in the amount of change we can handle, but in the way we manage that change.

Also posted in Brand management, branding, communications, leadership, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Tagged , , , | Leave a comment

Branding New Kinds of Places: the Example of Experience Retail Centres

By Malcolm Allan | Published: August 31, 2008

The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.

Also posted in design, environment, experience marketing, location marketing, retail, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Tagged , , , , , , | Leave a comment

Business, Brand, Innovation and Design

By Ava Maria Hakim | Published: August 13, 2007

The Journal of the Medinge Group, vol. 1, no. 1, 2007 Ava Maria Hakim  IBM Global Solutions, Business Transformation Outsourcing hakimava@us.ibm.com Microsoft Word version Thomas Watson, who helped grow one of the first truly global organizations, is quoted as saying ‘Good design is good business’. For the maverick of IBM, ‘Design must reflect the practical [...]

Also posted in branding, design, innovation, invention, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment

Why More Brands Now ‘Have a Conscience’

By Colin Morley | Published: August 12, 2007

An historically significant article written in 2004 examining the intellectual and semiotic underpinnings of brands with conscience. It is published with the permission of the estate of Colin Morley; his vision helped shaped Medinge’s yearly Brands with a Conscience awards, inspiring our yearly presentation to an NGO, named in his memory.

Also posted in Beyond Branding, branding, CSR, environment, ethics, history, social responsibility, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment

Beyond Branding: from Abstraction to Cubism

By Nicholas Ind | Published: August 12, 2007

This paper argues that rather than relying on the abstraction of research to get close to the customer, brand managers should work at building genuine relationships with customers by opening up the boundaries of the organization

Also posted in Beyond Branding, branding, marketing, marketing management, marketing research, philosophy, relationships, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment