This article is directed to brand managers interested in building models for sustainable development and conscientious consumerism. The article is a version of a paper published in the Journal of Brand Management (2011).
Also posted in Brand management, CSR, design, ethics, innovation, marketing, marketing management, retail, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011
Tagged advertising, Ava Hakim, Brand management, capitalism, consumer behaviour, consumerism, CSR, environment, humanistic branding, manufacturing, marketing, production process, promotion, R&D, recycling
Harris introduces the technique he calls a visual Mind-Map via a supporting audio file. This alternative to the conventional PowerPoint presentation allows all the key points of a talk to coexist on a single page, and personalizes the process. Harris says he sometimes begins with a blank page, filling it in with participants in an interactive scenario.
Ultimately, change is simply what happens to us all, all of the time. The lesson is not in the amount of change we can handle, but in the way we manage that change.
Also posted in Brand management, branding, communications, leadership, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009
Tagged Brand management, branding, communications, consumer behaviour
The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.
Also posted in design, environment, experience marketing, location marketing, retail, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008
Tagged destination branding, Dubai, experential marketing, Malcolm Allan, place branding, retail, UAE
The Journal of the Medinge Group, vol. 1, no. 1, 2007 Ava Maria Hakim IBM Global Solutions, Business Transformation Outsourcing email@example.com Microsoft Word version Thomas Watson, who helped grow one of the first truly global organizations, is quoted as saying ‘Good design is good business’. For the maverick of IBM, ‘Design must reflect the practical [...]
An historically significant article written in 2004 examining the intellectual and semiotic underpinnings of brands with conscience. It is published with the permission of the estate of Colin Morley; his vision helped shaped Medinge’s yearly Brands with a Conscience awards, inspiring our yearly presentation to an NGO, named in his memory.
Also posted in Beyond Branding, branding, CSR, environment, ethics, history, social responsibility, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007
This paper argues that rather than relying on the abstraction of research to get close to the customer, brand managers should work at building genuine relationships with customers by opening up the boundaries of the organization
Also posted in Beyond Branding, branding, marketing, marketing management, marketing research, philosophy, relationships, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007