CSR

 

The Second Wave of Sustainability Hits Swedish Brands

By admin | Published: August 30, 2008

This article introduces the argument that Swedish brands have moved beyond other countries’ positions on sustainability.

Also posted in Brand management, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008, branding, environment, ethics, marketing, social responsibility, strategy | Leave a comment

Linking Vision and Values with Brand (Specifically Reputation) Management

By Ian Ryder | Published: August 13, 2007

Organizations often experience failure, either because of a flawed vision, or a shortfall of values. How then do we align internal and external communications to create sustainable competitive advantage as a route to a strong brand reputation?

Also posted in Beyond Branding, Brand management, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, branding, environment, ethics, marketing management, relationships, social responsibility | Leave a comment

Why More Brands Now ‘Have a Conscience’

By Colin Morley | Published: August 12, 2007

An historically significant article written in 2004 examining the intellectual and semiotic underpinnings of brands with conscience. It is published with the permission of the estate of Colin Morley; his vision helped shaped Medinge’s yearly Brands with a Conscience awards, inspiring our yearly presentation to an NGO, named in his memory.

Also posted in Beyond Branding, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, branding, consumer behaviour, environment, ethics, history, social responsibility | Leave a comment