The authors look at our times and wonder whether the world is on the brink of a second Belle Époque, a new era of humanistic thought and progress.
Also posted in history, innovation, invention, philosophy, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011
| Tagged art, design, era, France, history, humanism, optimism, Pierre d’Huy, society, Stanley Moss, technology, trends, vision, Zeitgeist
This article is directed to brand managers interested in building models for sustainable development and conscientious consumerism. The article is a version of a paper published in the Journal of Brand Management (2011).
Also posted in Brand management, consumer behaviour, CSR, ethics, innovation, marketing, marketing management, retail, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011
| Tagged advertising, Ava Hakim, Brand management, capitalism, consumer behaviour, consumerism, CSR, environment, humanistic branding, manufacturing, marketing, production process, promotion, R&D, recycling
The authors contrast the approaches and personalities of Thomas A. Edison and Nikola Tesla, and how the two types contribute to successful teams in modern organizations.
Also posted in history, intellectual property, invention, marketing, philosophy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010
| Tagged history, innovation, invention, marketing, new product development, personality, philosophy, Pierre d’Huy, R&D, Stanley Moss, vision-setting
An English-language version of d’Huy’s article ‘Nul ne peut se jouer des signes’.
Also posted in branding, communications, marketing, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009, transparency
| Tagged brand development, branding, Brands with a Conscience, design, naming, Pierre d’Huy, Stanley Moss, the Medinge Group, typography
The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.
Also posted in consumer behaviour, environment, experience marketing, location marketing, retail, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008
| Tagged destination branding, Dubai, experential marketing, Malcolm Allan, place branding, retail, UAE
By Jack Yan
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Published: August 30, 2008
Detroit has not ever used a brand orientation in its automakers’ marketing strategies, and it talks of trimming brands and numbers to allow it to compete. The author believes in being more focused on brands and not losing economies of scale, and building more of what consumers want. The tools are there, such as consumer-targeted blogs, but manufacturers need to use them.
Also posted in Brand management, branding, history, internet, marketing, marketing management, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008
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Pierre d’Huy’s commentary of the ubiquitous application, tailored to English speakers.
Also posted in communications, history, philosophy, PowerPoint, semiotics, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0
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Is PowerPoint an aid to communication or destructive force in the art of rhetoric? This essay in French deconstructs the controversial Microsoft presentation program from the point of view of a mediologist, making references to works by Roland Barthes and Régis Debray to support its conclusions.
Also posted in communications, history, philosophy, PowerPoint, semiotics, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0
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The Journal of the Medinge Group, vol. 1, no. 1, 2007 Ava Maria Hakim IBM Global Solutions, Business Transformation Outsourcing hakimava@us.ibm.com Microsoft Word version Thomas Watson, who helped grow one of the first truly global organizations, is quoted as saying ‘Good design is good business’. For the maverick of IBM, ‘Design must reflect the practical [...]
