Category Archives: environment

Branding New Kinds of Places: the Example of Experience Retail Centres

The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.

Also posted in consumer behaviour, design, experience marketing, location marketing, retail, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Tagged , , , , , , | Leave a comment

The Second Wave of Sustainability Hits Swedish Brands

This article introduces the argument that Swedish brands have moved beyond other countries’ positions on sustainability.

Also posted in Brand management, branding, CSR, ethics, marketing, social responsibility, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

Place Branding

Places—countries, regions and cities—are increasingly developing strategies for brands. This is because they find themselves in competition with each other to retain and attract talented and creative people, innovative businesses, investors and consumers. The goal: offer valuable services and meaningful experiences to those they seek to influence.

Also posted in Brand management, branding, history, location marketing, place branding, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | 1 Comment

Linking Vision and Values with Brand (Specifically Reputation) Management

Organizations often experience failure, either because of a flawed vision, or a shortfall of values. How then do we align internal and external communications to create sustainable competitive advantage as a route to a strong brand reputation?

Also posted in Beyond Branding, Brand management, branding, CSR, ethics, marketing management, relationships, social responsibility, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment

Why More Brands Now ‘Have a Conscience’

An historically significant article written in 2004 examining the intellectual and semiotic underpinnings of brands with conscience. It is published with the permission of the estate of Colin Morley; his vision helped shaped Medinge’s yearly Brands with a Conscience awards, inspiring our yearly presentation to an NGO, named in his memory.

Also posted in Beyond Branding, branding, consumer behaviour, CSR, ethics, history, social responsibility, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment