environment

 

Branding New Kinds of Places: the Example of Experience Retail Centres

By Malcolm Allan | Published: August 31, 2008

The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.

Also posted in The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008, consumer behaviour, design, experience marketing, location marketing, retail | Leave a comment

The Second Wave of Sustainability Hits Swedish Brands

By admin | Published: August 30, 2008

This article introduces the argument that Swedish brands have moved beyond other countries’ positions on sustainability.

Also posted in Brand management, CSR, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008, branding, ethics, marketing, social responsibility, strategy | Leave a comment

Place Branding

By Malcolm Allan | Published: August 14, 2007

Places—countries, regions and cities—are increasingly developing strategies for brands. This is because they find themselves in competition with each other to retain and attract talented and creative people, innovative businesses, investors and consumers. The goal: offer valuable services and meaningful experiences to those they seek to influence.

Also posted in Brand management, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, branding, history, location marketing, place branding | Leave a comment

Linking Vision and Values with Brand (Specifically Reputation) Management

By Ian Ryder | Published: August 13, 2007

Organizations often experience failure, either because of a flawed vision, or a shortfall of values. How then do we align internal and external communications to create sustainable competitive advantage as a route to a strong brand reputation?

Also posted in Beyond Branding, Brand management, CSR, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, branding, ethics, marketing management, relationships, social responsibility | Leave a comment

Why More Brands Now ‘Have a Conscience’

By Colin Morley | Published: August 12, 2007

An historically significant article written in 2004 examining the intellectual and semiotic underpinnings of brands with conscience. It is published with the permission of the estate of Colin Morley; his vision helped shaped Medinge’s yearly Brands with a Conscience awards, inspiring our yearly presentation to an NGO, named in his memory.

Also posted in Beyond Branding, CSR, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, branding, consumer behaviour, ethics, history, social responsibility | Leave a comment