The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.
- News:
- Medinge member Cristián Saracco named president of the branding jury at El Sol - February 28th, 2013
Medinge member Crist... - Medinge CEO Stanley Moss to teach international branding at Accademia di Belle Arti Cignaroli - December 13th, 2012
Medinge CEO Stanley ... - Malcolm Allan gives opening keynote at International Destination Branding and Marketing Conference - December 9th, 2012
Medinge member Malco...
- Medinge member Cristián Saracco named president of the branding jury at El Sol - February 28th, 2013