In the world of Web 2·0, the process surrounding vision, research, exposition and image differ slightly, even if the ingredients of brand equity remain the same. Loose vision, informal research and tapping into consumer advocacy all play a critical role.
- News:
- Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S's Movia project - November 26th, 2011
Stagis A/S, the ... - Medinge director Jack Yan to give two presentations in Melbourne this week - July 31st, 2011
Stockholm, July 31 M... - Six Medinge members quoted and cited in upcoming Viewpoint magazine - July 31st, 2011
Stockholm, July 31 F...
- Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S's Movia project - November 26th, 2011
ET or TE?
The authors contrast the approaches and personalities of Thomas A. Edison and Nikola Tesla, and how the two types contribute to successful teams in modern organizations.