Category Archives: internet

Blackberries and Bahrainis

By Yousef Tuqan Tuqan | Published: November 24, 2011

How Bahrain’s media landscape was changed by one man, and 11 Blackberries.

Also posted in communications, innovation, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged Bahrain, media, Middle East, politics, press freedoms, social media, Stanley Moss, technology, Yousef Tuqan Tuqan | Leave a comment

Saving Detroit, by Not Making the Same Old Mistakes

By Jack Yan | Published: August 30, 2008

Detroit has not ever used a brand orientation in its automakers’ marketing strategies, and it talks of trimming brands and numbers to allow it to compete. The author believes in being more focused on brands and not losing economies of scale, and building more of what consumers want. The tools are there, such as consumer-targeted blogs, but manufacturers need to use them.

Also posted in Brand management, branding, design, history, marketing, marketing management, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

We the People

By Patrick Harris | Published: August 30, 2008

This paper considers the importance of employees in the process of building customer experience. It states that internal investment is rewarded with consistent, quality customer exchanges. Brand values are presented as the currency to measure the worth of exchanges between organizations and their customers. The paper concludes by presenting a case study of the mobile operator, Orange, during the period 1994–2003.

Also posted in Brand management, branding, ethics, management, marketing, marketing management, relationships, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

Online Branding: a Definitive Guide

By Jack Yan | Published: August 13, 2007

In the world of Web 2·0, the process surrounding vision, research, exposition and image differ slightly, even if the ingredients of brand equity remain the same. Loose vision, informal research and tapping into consumer advocacy all play a critical role.