Detroit has not ever used a brand orientation in its automakers’ marketing strategies, and it talks of trimming brands and numbers to allow it to compete. The author believes in being more focused on brands and not losing economies of scale, and building more of what consumers want. The tools are there, such as consumer-targeted blogs, but manufacturers need to use them.
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- Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S's Movia project - November 26th, 2011
Blackberries and Bahrainis
How Bahrain’s media landscape was changed by one man, and 11 Blackberries.