Category Archives: management

Indrigar and Jandrigar

By Stanley Moss | Published: January 4, 2012

This story about political transmission is excerpted from a forthcoming book of parables by Stanley Moss and Pierre d’Huy, entitled Legacy and Power, to be published in 2012.

Also posted in history, leadership, marketing, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged leadership, management, parable, Pierre d’Huy, Stanley Moss, strategy | Leave a comment

Conscious leadership: in search of prosperity

By Enric Bernal | Published: December 26, 2011

This article was previously published as a chapter in the book Leadership Talks (2010), edited by De Baak Management Centre in the Netherlands. It proposes that there is no future for any organization without a conscious leadership.

Also posted in CSR, leadership, relationships, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged corporate conscience, finance, humanism, leadership, living organization, management, organizational behaviour, organizational change, organizational health, strategy, triple bottom line, vision-setting | Leave a comment

Freedom, happiness and fulﬁlment

By Nicholas Ind | Published: October 31, 2010

Happiness is an illusory ideal which is neither the basis for working in an organization nor for managing it. It is more about the quest to find meaning in our lives and to attain a sense of fulfilment.

Also posted in branding, relationships, strategy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Tagged business, community, freedom, individuality, Nicholas Ind, philosophy, strategy, values | Leave a comment

Beyond corporate social responsibility

By Nicholas Ind | Published: October 31, 2010

For many, CSR has been seen as a sticking plaster that could heal a company’s reputation and improve its appeal. How can we make CSR a core idea inside companies?

Also posted in branding, CSR, ethics, marketing, marketing management, social responsibility, strategy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Tagged branding, Brands with a Conscience, business, capitalism, corporate branding, CSR, finance, global branding, management, Nicholas Ind, operations, strategy, sustainability | Leave a comment

Mythology, Leaders and Leadership

By Tony Quinlan | Published: August 31, 2008

The author challenges the myths of leadership definitions, and puts forward research on leadership that works, requiring the support of legends, communication and role-modelling.

Also posted in leadership, philosophy, relationships, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

An Introduction to Storytelling in Employee Branding

By Tony Quinlan | Published: August 30, 2008

The real power and opportunity for using stories in organizations is in listening to stories, helping others to create their own authentic stories and making sense of the stories told.

Also posted in Brand management, branding, leadership, relationships, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

A Participative Approach to Brand Building

By Nicholas Ind | Published: August 30, 2008

The argument of this paper is a simple one: creating value for customers is an organization-wide responsibility. The author reconsiders the market orientation papers of Narver and Slater and Kohli and Jaworski and introduces the concept of Participatory Market Orientation.

Also posted in Brand management, branding, marketing, marketing management, relationships, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

Issues and Challenges of Developing and Managing Brand Strategy in a Not-for-profit (Chartered) Body

By Ian Ryder | Published: August 30, 2008

The rules are different for chartered bodies. Not the fundamentals of brand strategy, clearly, but the processes and procedures of development and execution, as the author reveals.

Also posted in Brand management, branding, marketing, marketing management, relationships, strategic planning, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

We the People

By Patrick Harris | Published: August 30, 2008

This paper considers the importance of employees in the process of building customer experience. It states that internal investment is rewarded with consistent, quality customer exchanges. Brand values are presented as the currency to measure the worth of exchanges between organizations and their customers. The paper concludes by presenting a case study of the mobile operator, Orange, during the period 1994–2003.