Category Archives: online branding

Transparency, engagement and social media: fulfilling a need

By Jack Yan | Published: January 4, 2012

The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.

Also posted in Brand management, branding, communications, marketing, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged , , , , , , , , , , , , | Leave a comment

If brands (and governments) don’t do their job, someone else will do it for them

By Yousef Tuqan Tuqan | Published: October 31, 2010

Everyday people are stepping up to the plate in creating apps about brands or events that resonate with them. Brand owners need to do their share if they are to maintain a means of engagement with their audiences.

Also posted in branding, marketing, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010, Web 2·0 | Tagged , , , , , , , , , , | Leave a comment

Online Branding: a Definitive Guide

By Jack Yan | Published: August 13, 2007

In the world of Web 2·0, the process surrounding vision, research, exposition and image differ slightly, even if the ingredients of brand equity remain the same. Loose vision, informal research and tapping into consumer advocacy all play a critical role.

Also posted in Brand management, branding, intellectual property, internet, marketing management, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, transparency, Web 2·0 | Leave a comment