philosophy

Mythology, Leaders and Leadership

By Tony Quinlan | Published: August 31, 2008

The author challenges the myths of leadership definitions, and puts forward research on leadership that works, requiring the support of legends, communication and role-modelling.

Also posted in The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008, leadership, management, relationships | Leave a comment

PowerPoint: Rhetoric Machine

By Stanley Moss | Published: August 14, 2007

Pierre d’Huy’s commentary of the ubiquitous application, tailored to English speakers.

Also posted in PowerPoint, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0, communications, design, history, semiotics | Leave a comment

PowerPoint, la rhétorique universelle

By Pierre dHuy | Published: August 14, 2007

Is PowerPoint an aid to communication or destructive force in the art of rhetoric? This essay in French deconstructs the controversial Microsoft presentation program from the point of view of a mediologist, making references to works by Roland Barthes and Régis Debray to support its conclusions.

Also posted in PowerPoint, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0, communications, design, history, semiotics | Leave a comment

Beyond Branding: from Abstraction to Cubism

By Nicholas Ind | Published: August 12, 2007

This paper argues that rather than relying on the abstraction of research to get close to the customer, brand managers should work at building genuine relationships with customers by opening up the boundaries of the organization