The authors look at our times and wonder whether the world is on the brink of a second Belle Époque, a new era of humanistic thought and progress.
Also posted in design, history, innovation, invention, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011
| Tagged art, design, era, France, history, humanism, optimism, Pierre d’Huy, society, Stanley Moss, technology, trends, vision, Zeitgeist
What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.
Also posted in Brand management, branding, CSR, ethics, marketing, social responsibility, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011
| Tagged Brand management, branding, Brands with a Conscience, CSR, marketing, marketing communications, Nicholas Ind, open source movement, philosophy, the Medinge Group
The authors contrast the approaches and personalities of Thomas A. Edison and Nikola Tesla, and how the two types contribute to successful teams in modern organizations.
Also posted in design, history, intellectual property, invention, marketing, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010
| Tagged history, innovation, invention, marketing, new product development, personality, philosophy, Pierre d’Huy, R&D, Stanley Moss, vision-setting
The author challenges the myths of leadership definitions, and puts forward research on leadership that works, requiring the support of legends, communication and role-modelling.
Pierre d’Huy’s commentary of the ubiquitous application, tailored to English speakers.
Also posted in communications, design, history, PowerPoint, semiotics, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0
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Is PowerPoint an aid to communication or destructive force in the art of rhetoric? This essay in French deconstructs the controversial Microsoft presentation program from the point of view of a mediologist, making references to works by Roland Barthes and Régis Debray to support its conclusions.
Also posted in communications, design, history, PowerPoint, semiotics, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0
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This paper argues that rather than relying on the abstraction of research to get close to the customer, brand managers should work at building genuine relationships with customers by opening up the boundaries of the organization
Also posted in Beyond Branding, branding, consumer behaviour, marketing, marketing management, marketing research, relationships, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007
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