Places—countries, regions and cities—are increasingly developing strategies for brands. This is because they find themselves in competition with each other to retain and attract talented and creative people, innovative businesses, investors and consumers. The goal: offer valuable services and meaningful experiences to those they seek to influence.
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- Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S's Movia project - November 26th, 2011
Stagis A/S, the ... - Medinge director Jack Yan to give two presentations in Melbourne this week - July 31st, 2011
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Stockholm, July 31 F...
- Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S's Movia project - November 26th, 2011
How to Improve the Chances of Successfully Developing and Implementing a Place Brand Strategy
This paper tries to answer critical questions by describing the criteria and factors that contribute to successful place branding. By assessing the place, the players and the plans they make, it is possible to predict the likely success of a place branding initiative.