Category Archives: relationships

Conscious leadership: in search of prosperity

By Enric Bernal | Published: December 26, 2011

This article was previously published as a chapter in the book Leadership Talks (2010), edited by De Baak Management Centre in the Netherlands. It proposes that there is no future for any organization without a conscious leadership.

Also posted in CSR, leadership, management, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged , , , , , , , , , , , | Leave a comment

Freedom, happiness and fulfilment

By Nicholas Ind | Published: October 31, 2010

Happiness is an illusory ideal which is neither the basis for working in an organization nor for managing it. It is more about the quest to find meaning in our lives and to attain a sense of fulfilment.

Also posted in branding, management, strategy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Tagged , , , , , , , | Leave a comment

Mythology, Leaders and Leadership

By Tony Quinlan | Published: August 31, 2008

The author challenges the myths of leadership definitions, and puts forward research on leadership that works, requiring the support of legends, communication and role-modelling.

Also posted in leadership, management, philosophy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

An Introduction to Storytelling in Employee Branding

By Tony Quinlan | Published: August 30, 2008

The real power and opportunity for using stories in organizations is in listening to stories, helping others to create their own authentic stories and making sense of the stories told.

Also posted in Brand management, branding, leadership, management, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

A Participative Approach to Brand Building

By Nicholas Ind | Published: August 30, 2008

The argument of this paper is a simple one: creating value for customers is an organization-wide responsibility. The author reconsiders the market orientation papers of Narver and Slater and Kohli and Jaworski and introduces the concept of Participatory Market Orientation.

Also posted in Brand management, branding, management, marketing, marketing management, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

Issues and Challenges of Developing and Managing Brand Strategy in a Not-for-profit (Chartered) Body

By Ian Ryder | Published: August 30, 2008

The rules are different for chartered bodies. Not the fundamentals of brand strategy, clearly, but the processes and procedures of development and execution, as the author reveals.

Also posted in Brand management, branding, management, marketing, marketing management, strategic planning, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

We the People

By Patrick Harris | Published: August 30, 2008

This paper considers the importance of employees in the process of building customer experience. It states that internal investment is rewarded with consistent, quality customer exchanges. Brand values are presented as the currency to measure the worth of exchanges between organizations and their customers. The paper concludes by presenting a case study of the mobile operator, Orange, during the period 1994–2003.

Also posted in Brand management, branding, ethics, internet, management, marketing, marketing management, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

Linking Vision and Values with Brand (Specifically Reputation) Management

By Ian Ryder | Published: August 13, 2007

Organizations often experience failure, either because of a flawed vision, or a shortfall of values. How then do we align internal and external communications to create sustainable competitive advantage as a route to a strong brand reputation?

Also posted in Beyond Branding, Brand management, branding, CSR, environment, ethics, marketing management, social responsibility, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment

Beyond Branding: from Abstraction to Cubism

By Nicholas Ind | Published: August 12, 2007

This paper argues that rather than relying on the abstraction of research to get close to the customer, brand managers should work at building genuine relationships with customers by opening up the boundaries of the organization

Also posted in Beyond Branding, branding, consumer behaviour, marketing, marketing management, marketing research, philosophy, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment