This article was previously published as a chapter in the book Leadership Talks (2010), edited by De Baak Management Centre in the Netherlands. It proposes that there is no future for any organization without a conscious leadership.
Also posted in CSR, leadership, management, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011
| Tagged corporate conscience, finance, humanism, leadership, living organization, management, organizational behaviour, organizational change, organizational health, strategy, triple bottom line, vision-setting
Happiness is an illusory ideal which is neither the basis for working in an organization nor for managing it. It is more about the quest to find meaning in our lives and to attain a sense of fulfilment.
Also posted in branding, management, strategy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010
| Tagged business, community, freedom, individuality, Nicholas Ind, philosophy, strategy, values
The author challenges the myths of leadership definitions, and puts forward research on leadership that works, requiring the support of legends, communication and role-modelling.
The real power and opportunity for using stories in organizations is in listening to stories, helping others to create their own authentic stories and making sense of the stories told.
The argument of this paper is a simple one: creating value for customers is an organization-wide responsibility. The author reconsiders the market orientation papers of Narver and Slater and Kohli and Jaworski and introduces the concept of Participatory Market Orientation.
Also posted in Brand management, branding, management, marketing, marketing management, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008
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The rules are different for chartered bodies. Not the fundamentals of brand strategy, clearly, but the processes and procedures of development and execution, as the author reveals.
Also posted in Brand management, branding, management, marketing, marketing management, strategic planning, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008
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This paper considers the importance of employees in the process of building customer experience. It states that internal investment is rewarded with consistent, quality customer exchanges. Brand values are presented as the currency to measure the worth of exchanges between organizations and their customers. The paper concludes by presenting a case study of the mobile operator, Orange, during the period 1994–2003.
Also posted in Brand management, branding, ethics, internet, management, marketing, marketing management, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008
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Organizations often experience failure, either because of a flawed vision, or a shortfall of values. How then do we align internal and external communications to create sustainable competitive advantage as a route to a strong brand reputation?
Also posted in Beyond Branding, Brand management, branding, CSR, environment, ethics, marketing management, social responsibility, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007
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This paper argues that rather than relying on the abstraction of research to get close to the customer, brand managers should work at building genuine relationships with customers by opening up the boundaries of the organization
Also posted in Beyond Branding, branding, consumer behaviour, marketing, marketing management, marketing research, philosophy, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007
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