Category Archives: social responsibility

Conscientious brands

By Nicholas Ind | Published: December 5, 2011

What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.

Also posted in Brand management, branding, CSR, ethics, marketing, philosophy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged Brand management, branding, Brands with a Conscience, CSR, marketing, marketing communications, Nicholas Ind, open source movement, philosophy, the Medinge Group | Leave a comment

Beyond corporate social responsibility

By Nicholas Ind | Published: October 31, 2010

For many, CSR has been seen as a sticking plaster that could heal a company’s reputation and improve its appeal. How can we make CSR a core idea inside companies?

Also posted in branding, CSR, ethics, management, marketing, marketing management, strategy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Tagged branding, Brands with a Conscience, business, capitalism, corporate branding, CSR, finance, global branding, management, Nicholas Ind, operations, strategy, sustainability | Leave a comment

The Second Wave of Sustainability Hits Swedish Brands

By admin | Published: August 30, 2008

This article introduces the argument that Swedish brands have moved beyond other countries’ positions on sustainability.

Also posted in Brand management, branding, CSR, environment, ethics, marketing, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

How to Improve the Chances of Successfully Developing and Implementing a Place Brand Strategy

By Sicco van Gelder | Published: August 30, 2008

This paper tries to answer critical questions by describing the criteria and factors that contribute to successful place branding. By assessing the place, the players and the plans they make, it is possible to predict the likely success of a place branding initiative.

Also posted in branding, history, location marketing, marketing, marketing management, place branding, strategic planning, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

Linking Vision and Values with Brand (Specifically Reputation) Management

By Ian Ryder | Published: August 13, 2007

Organizations often experience failure, either because of a flawed vision, or a shortfall of values. How then do we align internal and external communications to create sustainable competitive advantage as a route to a strong brand reputation?

Also posted in Beyond Branding, Brand management, branding, CSR, environment, ethics, marketing management, relationships, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment

Why More Brands Now ‘Have a Conscience’

By Colin Morley | Published: August 12, 2007

An historically significant article written in 2004 examining the intellectual and semiotic underpinnings of brands with conscience. It is published with the permission of the estate of Colin Morley; his vision helped shaped Medinge’s yearly Brands with a Conscience awards, inspiring our yearly presentation to an NGO, named in his memory.