strategic planning

 

How to Improve the Chances of Successfully Developing and Implementing a Place Brand Strategy

By Sicco van Gelder | Published: August 30, 2008

This paper tries to answer critical questions by describing the criteria and factors that contribute to successful place branding. By assessing the place, the players and the plans they make, it is possible to predict the likely success of a place branding initiative.

Also posted in The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008, branding, history, location marketing, marketing, marketing management, place branding, social responsibility, strategy | Leave a comment

Issues and Challenges of Developing and Managing Brand Strategy in a Not-for-profit (Chartered) Body

By Ian Ryder | Published: August 30, 2008

The rules are different for chartered bodies. Not the fundamentals of brand strategy, clearly, but the processes and procedures of development and execution, as the author reveals.

Also posted in Brand management, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008, branding, management, marketing, marketing management, relationships, strategy | Leave a comment

Giving Strategy Some Momentum

By Patrick Harris | Published: August 14, 2007

Many strategies built by organizations are ineffective. Organizations tend to build snapshots instead of harnessing momentum.

Also posted in The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, management, strategy | Leave a comment