Category Archives: strategy

Belle Époque 2·0

By Pierre d’Huy | Published: January 24, 2012

The authors look at our times and wonder whether the world is on the brink of a second Belle Époque, a new era of humanistic thought and progress.

Also posted in design, history, innovation, invention, philosophy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged art, design, era, France, history, humanism, optimism, Pierre d’Huy, society, Stanley Moss, technology, trends, vision, Zeitgeist | Leave a comment

Transparency, engagement and social media: fulﬁlling a need

By Jack Yan | Published: January 4, 2012

The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.

Also posted in Brand management, branding, communications, marketing, online branding, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged branding, celebrity, Christian Grönroos, Facebook, Jack Yan, marketing, politics, social media, Stefan Engeseth, the Medinge Group, transparency, trends, Twitter | Leave a comment

Indrigar and Jandrigar

By Stanley Moss | Published: January 4, 2012

This story about political transmission is excerpted from a forthcoming book of parables by Stanley Moss and Pierre d’Huy, entitled Legacy and Power, to be published in 2012.

Also posted in history, leadership, management, marketing, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged leadership, management, parable, Pierre d’Huy, Stanley Moss, strategy | Leave a comment

Conscious leadership: in search of prosperity

By Enric Bernal | Published: December 26, 2011

This article was previously published as a chapter in the book Leadership Talks (2010), edited by De Baak Management Centre in the Netherlands. It proposes that there is no future for any organization without a conscious leadership.

Also posted in CSR, leadership, management, relationships, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged corporate conscience, finance, humanism, leadership, living organization, management, organizational behaviour, organizational change, organizational health, strategy, triple bottom line, vision-setting | Leave a comment

Freedom, happiness and fulﬁlment

By Nicholas Ind | Published: October 31, 2010

Happiness is an illusory ideal which is neither the basis for working in an organization nor for managing it. It is more about the quest to find meaning in our lives and to attain a sense of fulfilment.

Also posted in branding, management, relationships, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Tagged business, community, freedom, individuality, Nicholas Ind, philosophy, strategy, values | Leave a comment

Beyond corporate social responsibility

By Nicholas Ind | Published: October 31, 2010

For many, CSR has been seen as a sticking plaster that could heal a company’s reputation and improve its appeal. How can we make CSR a core idea inside companies?

Also posted in branding, CSR, ethics, management, marketing, marketing management, social responsibility, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Tagged branding, Brands with a Conscience, business, capitalism, corporate branding, CSR, finance, global branding, management, Nicholas Ind, operations, strategy, sustainability | Leave a comment

Demythologizing the McElroy Memo

By Stanley Moss | Published: July 24, 2009

In 1931 a young P&G executive wrote a document which proved crucial to the formation of ideas about contemporary brand management. But attitudes about branding have since grown up around the memo’s opportunistic policies. This article deconstructs McElroy’s directives, reassessing our perspectives on how brands need to be viewed in today’s post-globalisation strategic universe.

Also posted in Brand management, branding, ethics, history, marketing, marketing management, retail, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Tagged branding, communications | Leave a comment

Saving Detroit, by Not Making the Same Old Mistakes

By Jack Yan | Published: August 30, 2008

Detroit has not ever used a brand orientation in its automakers’ marketing strategies, and it talks of trimming brands and numbers to allow it to compete. The author believes in being more focused on brands and not losing economies of scale, and building more of what consumers want. The tools are there, such as consumer-targeted blogs, but manufacturers need to use them.

Also posted in Brand management, branding, design, history, internet, marketing, marketing management, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

The Second Wave of Sustainability Hits Swedish Brands

By admin | Published: August 30, 2008

This article introduces the argument that Swedish brands have moved beyond other countries’ positions on sustainability.

Also posted in Brand management, branding, CSR, environment, ethics, marketing, social responsibility, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

A Participative Approach to Brand Building

By Nicholas Ind | Published: August 30, 2008

The argument of this paper is a simple one: creating value for customers is an organization-wide responsibility. The author reconsiders the market orientation papers of Narver and Slater and Kohli and Jaworski and introduces the concept of Participatory Market Orientation.

Also posted in Brand management, branding, management, marketing, marketing management, relationships, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

How to Improve the Chances of Successfully Developing and Implementing a Place Brand Strategy

By Sicco van Gelder | Published: August 30, 2008

This paper tries to answer critical questions by describing the criteria and factors that contribute to successful place branding. By assessing the place, the players and the plans they make, it is possible to predict the likely success of a place branding initiative.

Also posted in branding, history, location marketing, marketing, marketing management, place branding, social responsibility, strategic planning, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

Issues and Challenges of Developing and Managing Brand Strategy in a Not-for-profit (Chartered) Body

By Ian Ryder | Published: August 30, 2008

The rules are different for chartered bodies. Not the fundamentals of brand strategy, clearly, but the processes and procedures of development and execution, as the author reveals.

Also posted in Brand management, branding, management, marketing, marketing management, relationships, strategic planning, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment

We the People

By Patrick Harris | Published: August 30, 2008

This paper considers the importance of employees in the process of building customer experience. It states that internal investment is rewarded with consistent, quality customer exchanges. Brand values are presented as the currency to measure the worth of exchanges between organizations and their customers. The paper concludes by presenting a case study of the mobile operator, Orange, during the period 1994–2003.