The Journal of the Medinge Group, vol. 1, no. 1, 2007

PowerPoint: Rhetoric Machine

By Stanley Moss | Published: August 14, 2007

Pierre d’Huy’s commentary of the ubiquitous application, tailored to English speakers.

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PowerPoint, la rhétorique universelle

By Pierre dHuy | Published: August 14, 2007

Is PowerPoint an aid to communication or destructive force in the art of rhetoric? This essay in French deconstructs the controversial Microsoft presentation program from the point of view of a mediologist, making references to works by Roland Barthes and Régis Debray to support its conclusions.

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Giving Strategy Some Momentum

By Patrick Harris | Published: August 14, 2007

Many strategies built by organizations are ineffective. Organizations tend to build snapshots instead of harnessing momentum.

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Place Branding

By Malcolm Allan | Published: August 14, 2007

Places—countries, regions and cities—are increasingly developing strategies for brands. This is because they find themselves in competition with each other to retain and attract talented and creative people, innovative businesses, investors and consumers. The goal: offer valuable services and meaningful experiences to those they seek to influence.

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Online Branding: a Definitive Guide

By Jack Yan | Published: August 13, 2007

In the world of Web 2·0, the process surrounding vision, research, exposition and image differ slightly, even if the ingredients of brand equity remain the same. Loose vision, informal research and tapping into consumer advocacy all play a critical role.

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Linking Vision and Values with Brand (Specifically Reputation) Management

By Ian Ryder | Published: August 13, 2007

Organizations often experience failure, either because of a flawed vision, or a shortfall of values. How then do we align internal and external communications to create sustainable competitive advantage as a route to a strong brand reputation?

Also posted in Beyond Branding, Brand management, CSR, The Journal, branding, environment, ethics, marketing management, relationships, social responsibility | Leave a comment

Business, Brand, Innovation and Design

By Ava Maria Hakim | Published: August 13, 2007

The Journal of the Medinge Group, vol. 1, no. 1, 2007
Ava Maria Hakim
IBM Global Solutions, Business Transformation Outsourcing
hakimava@us.ibm.com
Microsoft Word version
Thomas Watson, who helped grow one of the first truly global organizations, is quoted as saying ‘Good design is good business’. For the maverick of IBM, ‘Design must reflect the practical and æsthetic in business but [...]

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Why More Brands Now ‘Have a Conscience’

By Colin Morley | Published: August 12, 2007

An historically significant article written in 2004 examining the intellectual and semiotic underpinnings of brands with conscience. It is published with the permission of the estate of Colin Morley; his vision helped shaped Medinge’s yearly Brands with a Conscience awards, inspiring our yearly presentation to an NGO, named in his memory.

Also posted in Beyond Branding, CSR, The Journal, branding, consumer behaviour, environment, ethics, history, social responsibility | Leave a comment

Beyond Branding: from Abstraction to Cubism

By Nicholas Ind | Published: August 12, 2007

This paper argues that rather than relying on the abstraction of research to get close to the customer, brand managers should work at building genuine relationships with customers by opening up the boundaries of the organization