Category Archives: The Journal of the Medinge Group, vol. 5, no. 1, 2011

Papers for the Journal of the Medinge Group’s 2011 volume.

Belle Époque 2·0

The authors look at our times and wonder whether the world is on the brink of a second Belle Époque, a new era of humanistic thought and progress.

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Transparency, engagement and social media: fulfilling a need

The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.

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Indrigar and Jandrigar

This story about political transmission is excerpted from a forthcoming book of parables by Stanley Moss and Pierre d’Huy, entitled Legacy and Power, to be published in 2012.

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Conscious leadership: in search of prosperity

This article was previously published as a chapter in the book Leadership Talks (2010), edited by De Baak Management Centre in the Netherlands. It proposes that there is no future for any organization without a conscious leadership.

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Conscientious brands

What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.

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Blackberries and Bahrainis

How Bahrain’s media landscape was changed by one man, and 11 Blackberries.

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A new model for socially responsible brand management

This article is directed to brand managers interested in building models for sustainable development and conscientious consumerism. The article is a version of a paper published in the Journal of Brand Management (2011).

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