Category Archives: Web 2·0

If brands (and governments) don’t do their job, someone else will do it for them

By Yousef Tuqan Tuqan | Published: October 31, 2010

Everyday people are stepping up to the plate in creating apps about brands or events that resonate with them. Brand owners need to do their share if they are to maintain a means of engagement with their audiences.

Also posted in branding, marketing, online branding, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Tagged branding, Dubai, Facebook, geolocation, internet, media, new media, social media, technology, Twitter, Yousef Tuqan Tuqan | Leave a comment

PowerPoint: Rhetoric Machine

By Stanley Moss | Published: August 14, 2007

Pierre d’Huy’s commentary of the ubiquitous application, tailored to English speakers.

Also posted in communications, design, history, philosophy, PowerPoint, semiotics, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment

PowerPoint, la rhétorique universelle

By Pierre d’Huy | Published: August 14, 2007

Is PowerPoint an aid to communication or destructive force in the art of rhetoric? This essay in French deconstructs the controversial Microsoft presentation program from the point of view of a mediologist, making references to works by Roland Barthes and Régis Debray to support its conclusions.

Also posted in communications, design, history, philosophy, PowerPoint, semiotics, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007 | Leave a comment

Online Branding: a Definitive Guide

By Jack Yan | Published: August 13, 2007

In the world of Web 2·0, the process surrounding vision, research, exposition and image differ slightly, even if the ingredients of brand equity remain the same. Loose vision, informal research and tapping into consumer advocacy all play a critical role.