Pierre d’Huy’s commentary of the ubiquitous application, tailored to English speakers.
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- Stanley Moss to address College of Creative Studies at UC Santa Barbara - March 28th, 2012
If brands (and governments) don’t do their job, someone else will do it for them
Everyday people are stepping up to the plate in creating apps about brands or events that resonate with them. Brand owners need to do their share if they are to maintain a means of engagement with their audiences.