Sectors and specializations

Medinge’s practitioners hail from diverse subdisciplines of the branding profession, from strategy to measurement, implementation, community relations, visual branding and marketing. The list below shows areas of specialization.

Medinge’s professionals are represented widely in books and articles. The group pooled its collective knowledge and theory in Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands (London: Kogan Page 2003). The forthcoming volume Brands with a Conscience is expected to publish in late 2010.

Specialization Member

Anthropology and brand management Ryder
Authenticity Allan / Moore
Brand Communications Moss / Uffindell
Brand strategy development Ryder / Uffindell
Brand Strategy Uffindell / van Gelder
Building branded value-chains Kitchin
Communications challenges in environmentalism Kitchen
Connecting brand visions to business performance Uffindell / Yan
Creative thinking Moore
Creativity Harris
Creativity and Innovation Ind
Cross-border marketing solutions Moss
Customer Management Ryder
Developing product social responsibility Kitchin
Emerging arena of ‘Product Social Responsibility’ Kitchin
Facilitation Moore
Fashion industry branding Yan
Future Harris
Global Branding Uffindell / van Gelder
Global Marketing van Gelder
Impact of transparency Kitchin
Improvisation in organizations Moore
Innovation Harris
Inspiration Moore
Intellectual Capital Allan
International Marketing Research Uffindell / van Gelder
Knowledge Harris
Leadership Allan / Gad
Links between CSR and Branding Kitchin
Living the Brand Ind / Uffindell
Luxury Brands Moss / Uffindell
Marketing of environmental conservation Kitchin
New disciplines of multi-stakeholder marketing Kitchin
Personal Branding Gad
Place Brand Leadership Allan
Place Branding van Gelder
Principles of spirituality and branding Yan
Product Social Responsibility Kitchin
Role of Thought Leadership in branding Kitchin
Social Media Yan
Strategy Harris / Moss
Sustainable Branding Ind
Team building Moore
Transparency and its impact on branding Kitchin
Visual interpretations of brand strategies Yan
Youth Brands Moss