The Medinge Group, a Stockholm-based think-tank on international branding, publishes The Journal of the Medinge Group. Exclusively digital, the collection of essays and thought provides a window into the think-tank’s evolving vision of humanistic branding. Medinge is closely watched in the business community for its vanguard thought. In 2003 the group inaugurated the yearly Brands with a Conscience award, which is frequently cited in international media. Medinge’s gurus are sought after for their cross-category expertise. 

Copyright
The Journal of the Medinge Group is an online resource. You are invited to download or print any of the work published here, provided that you use our resources strictly for research or reference and not for commercial purposes. If you quote or excerpt any of the works available on our website, you must credit JMG and the author with the following details:

[Author name], ‘[article name]’, The Journal of the Medinge Group, volume [volume number], issue [issue number], [month, year]

or with an acceptable academic house style. Works cannot be reproduced without permission of the individual author.