Medinge director Jack Yan to give two presentations in Melbourne this week

Stockholm, July 31 Medinge director Jack Yan will give presentations on branding at both Swinburne University and the University of Melbourne in the coming week.
   His lecture for the faculty of design at Swinburne University, entitled Typography and Branding, looks at various elements of branding, including destination branding, the shift to humanism, cultural aspects, and the renaissance in typography.
   It takes place on August 4 at 1 p.m., at the Lecture Theatre (PA309), PA Building, Prahran Campus, 144 High Street, Prahran.
   His second presentation will be at the University of Melbourne on August 5 to members of the marketing faculty, and will look at his latest paper on social media and branding. A version of the paper appears in the next Journal of Brand Management, a special issue edited by Medinge director Dr Nicholas Ind and life member Ian Ryder.

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