Stagis A/S, the ﬁrm founded and run by Medinge Group member Nikolaj Stagis, has won the 2011 Danish Communication Award.
The award was given by the Dansk Kommunikationsforening (Danish Communication Association) at the DR Koncerthuset (the Copenhagen Concert Hall).
Five projects were nominated, with Stagis A/S’s one for Movia among them. It received nearly twice as many votes as the runner-up.
The Movia project, dubbed ‘Chauffører med karaktér’ (bus drivers with character), was initiated and executed by Stagis. The project integrates efforts in the fields of organizational culture, corporate branding and corporate communication in order to create more character, pride, appreciation and job satisfaction for the bus drivers and managers in greater København. The ultimate aim is to deliver a higher level of service and create a better experience for the bus passengers and get more citizens to use public transportation.
Three years ago Stagis set out with a test project that proved it was possible to change attitudes and pride within bus companies. Almost 7,000 bus passengers have sent their stories about “good moments” to the bus driver website www.buschaffor.dk, supported by a media effort, a training programme, and a Bus Driver of the Year award.
Mr Stagis said, ‘We are really proud of the award and the acknowledgement we’ve received from our colleagues in the field of corporate communication … What makes me just as proud as receiving the award is meeting some of the bus drivers who has been involved in the project, and who tells me that it made a difference in their lives. Like the bus driver Linda, who was awarded the Danish Bus Driver of the Year on September 2 and is soon flying to Singapore to see public transportation there and meet bus drivers in that region. She loves the bus and the passengers and now she is going to board an aeroplane for the first time in her life to fly to Asia!’
Mr Stagis collected the award with Movia executive Maja Nellemann and Stagis project manager Louise Kramer.
Further information on the award can be found at the Dansk Kommunikationsforening website. For English readers, Stagis A/S has this link.