Seville | March 30 & 31

Brands’ search for meaning

Seville, Spain – 30th & 31st of March 2017

We cordially invite you to participate in the 2017 Medinge Group spring meeting.

Share, discuss and learn with some of the most influential brand experts, professors and business executives how to balance economic growth, conscious leadership, social and environmental responsibility.

With Loyola Executive Education as our partner, the event will take place at the Palmas Altas Campus of the Universidad Loyola Andalucía.


Thursday, March 30th agenda

Millennials focused
In English

09:00 Participant reception 

09:30 Event opening

  • Welcome: Loyola –Francisco Pérez Fresquet
  • The Event –Cristián Saracco, Medinge Group
  • Brands with a Conscience –Nicholas Ind, Medinge Group

10:00 Presentations

  • Why should brands have a conscience? Having a moral, ethical and responsible compass –Simon Paterson, Medinge Group
  • How to build brands with a conscience –Cristián Saracco
  • Companies of the future, companies for the world –Daniel Truran, B Lab Europe
  • Q&A

11:30 Coffee & Networking

12:00 Workshops for Millennials

  • In English
    • How can we deal with the side effects of today’s new tech? The rise of neo-craftspeople –Sergei Mitrofanov, Medinge Group and Ana Rocío Navarro, Loyola
    • How can we develop a great 360º economy business? –Sandra Horlings, Medinge Group and Ignacio Fernández de Bobadilla, Loyola
  • In Spanish
    • ¿Cuál debe ser la aportación de marketing en la generación de un impacto positivo de negocio? –Giuseppe Cavallo, Medinge Group and Patricio Sánchez, Loyola LS
    • ¿Cómo proyectar conciencia y así ganar credibilidad? –Cristián Saracco and Puri Alcaide, Loyola

13:00 Brand challenge

  • Communicating with conscience and effectiveness in the age of post-truth –Peter Brown and Sandra Horlings, Medinge Group & José Antonio Muñiz, Loyola

13:30 Workshops wrap-up –Nicholas Ind

14:00 End of the day

Friday, March 31st agenda

Senior Executives focused
Simultaneous translation | English to Spanish

09:00 Participant reception 

09:30 Event opening

  • Welcome –Francisco Pérez Fresquet, Loyola
  • The Event –Cristián Saracco, Medinge Group
  • Brands with a Conscience –Nicholas Ind, Medinge Group

10:00 Presentations

  • Marketing de la felicidad, su impacto positivo –Giuseppe Cavallo, Medinge Group
  • Marcas con conciencia y nuevos estilos de liderazgo –Oriol Iglesias, Medinge Group, ESADE
  • Conscious Leadership and how meaning drives action. What are the qualities of a Conscious leader? What drives them and how are they measuring their impact? –Erika Uffindell, Medinge Group
  • Q&A

11:30 Coffee & Networking

12:00 Workshops for Seniors

  • In English
    • How can we deal with the side effects of today’s new tech? The rise of neo-craftspeople –Sergei Mitrofanov, Medinge Group and Ana Rocío Navarro, Loyola
    • How can we develop a great 360º economy business? –Sandra Horlings, Medinge Group and Ignacio Fernández de Bobadilla, Loyola
  • In Spanish
    • ¿Cuál debe ser la aportación de marketing en la generación de un impacto positivo de negocio? –Giuseppe Cavallo, Medinge Group and Patricio Sánchez, Loyola LS
    • ¿Cómo proyectar conciencia y así ganar credibilidad? –Cristián Saracco and Puri Alcaide, Loyola

13:00 Round table Moderate by José Antonio Muñiz

  • Daniel Truran, B Lab Europe
  • Helen O’Sullivan, Bournemouth University
  • Sandra Pina, Sustainable Brands
  • Santiago Alfonso, Cosentino Group
  • Simon Paterson, Medinge Group
  • Sonia Felipe, Triodos Bank

13:45 Workshops wrap-up –Nicholas Ind

14:15 Closing of the event

  • Presentation & Invitation to sign “Loyola + Medinge Manifesto”

14:30 End of the event

Sign up here for the event

Eventbrite - Brands’ search for meaning | Marcas en busca de sentido

Location
  • Universidad Loyola Andalucía
  • Campus Palmas Altas
  • Energía Solar, 1
  • Seville, Spain

The Loyola campus is located 20’ by taxi from Seville downtown

Downloads

Available from March 13th onwards

Brands with a Conscience

BWAC Cover

The book

Join the conversation


Contact the hosts

The event in Seville is hosted by the Spanish member of Medinge Group, Cristián Saracco, and Allegro 234.

Please direct questions to Cristián Saracco


Our Partner


Our Sponsors

Cristián SaraccoSeville