Brands’ search for meaning
Seville, Spain – 30th & 31st of March 2017
We cordially invite you to participate in the 2017 Medinge Group spring meeting.
Share, discuss and learn with some of the most influential brand experts, professors and business executives how to balance economic growth, conscious leadership, social and environmental responsibility.
With Loyola Executive Education as our partner, the event will take place at the Palmas Altas Campus of the Universidad Loyola Andalucía.
Thursday, March 30th agenda
Millennials focused
In English
09:00 Participant reception
09:30 Event opening
- Welcome: Loyola –Francisco Pérez Fresquet
- The Event –Cristián Saracco, Medinge Group
- Brands with a Conscience –Nicholas Ind, Medinge Group
10:00 Presentations
- Why should brands have a conscience? Having a moral, ethical and responsible compass –Simon Paterson, Medinge Group
- How to build brands with a conscience –Cristián Saracco
- Companies of the future, companies for the world –Daniel Truran, B Lab Europe
- Q&A
11:30 Coffee & Networking
12:00 Workshops for Millennials -below 26 years old
- In English
- How can we deal with the side effects of today’s new tech? The rise of neo-craftspeople –Sergei Mitrofanov, Medinge Group and Ana Rocío Navarro, Loyola
- How can we develop a great 360º economy business? –Sandra Horlings, Medinge Group and Ignacio Fernández de Bobadilla, Loyola
- In Spanish
- ¿Cuál debe ser la aportación de marketing en la generación de un impacto positivo de negocio? –Giuseppe Cavallo, Medinge Group and Patricio Sánchez, Loyola LS
- ¿Cómo proyectar conciencia y así ganar credibilidad? –Cristián Saracco and Puri Alcaide, Loyola
13:00 Brand challenge
- Communicating with conscience and effectiveness in the age of post-truth –Peter Brown and Sandra Horlings, Medinge Group & José Antonio Muñiz, Loyola
13:30 Workshops wrap-up –Nicholas Ind
14:00 End of the day
Friday, March 31st agenda
Senior Executives focused
Simultaneous translation | English to Spanish
09:00 Participant reception
09:30 Event opening
- Welcome –Francisco Pérez Fresquet, Loyola
- The Event –Cristián Saracco, Medinge Group
- Brands with a Conscience –Nicholas Ind, Medinge Group
10:00 Presentations
- Marketing de la felicidad, su impacto positivo –Giuseppe Cavallo, Medinge Group
- Marcas con conciencia y nuevos estilos de liderazgo –Oriol Iglesias, Medinge Group, ESADE
- Conscious Leadership and how meaning drives action. What are the qualities of a Conscious leader? What drives them and how are they measuring their impact? –Erika Uffindell, Medinge Group
- Q&A
11:30 Coffee & Networking
12:00 Workshops for Seniors -above26 years old
- In English
- How can we deal with the side effects of today’s new tech? The rise of neo-craftspeople –Sergei Mitrofanov, Medinge Group and Ana Rocío Navarro, Loyola
- How can we develop a great 360º economy business? –Sandra Horlings, Medinge Group and Ignacio Fernández de Bobadilla, Loyola
- In Spanish
- ¿Cuál debe ser la aportación de marketing en la generación de un impacto positivo de negocio? –Giuseppe Cavallo, Medinge Group and Patricio Sánchez, Loyola LS
- ¿Cómo proyectar conciencia y así ganar credibilidad? –Cristián Saracco and Puri Alcaide, Loyola
13:00 Round table Moderate by José Antonio Muñiz
- Daniel Truran, B Lab Europe
- Helen O’Sullivan, Bournemouth University
- Santiago Alfonso, Cosentino Group
- Simon Paterson, Medinge Group
- Sonia Felipe, Triodos Bank
13:45 Workshops wrap-up –Nicholas Ind
14:15 Closing of the event
- Presentation & Invitation to sign “Loyola + Medinge Manifesto”
14:30 End of the event
Sign up here for the event
Location
- Universidad Loyola Andalucía
- Campus Palmas Altas
- Energía Solar, 1
- Seville, Spain
The Loyola campus is located 20’ by taxi from Seville downtown
Downloads
Available from March 13th onwards
Brands with a Conscience
The book
- To read more about the book, click here
- To order the book, click here
Join the conversation
Contact the hosts
The event in Seville is hosted by the Spanish member of Medinge Group, Cristián Saracco, and Allegro 234.
Please direct questions to Cristián Saracco
Our Partner
Our Sponsors
