Branding is strategy. Culture. Actions. Engagement. An intensely strong way to commit people and organizations on a shared purpose. To progress humanity. However. Success over the last years is no guarantee for future success where global challenges are the talk of the day. Brands that immerse into society, reconnecting to nature and business, stand out.
Former Medinge Group CEO Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in
Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid
The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark
Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting