Sharing our thoughts

Five Keys to Building a Purpose

When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.

Hate Speech and Branding

’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together. 

Truth and Purpose in the Age of Alternative Facts

With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.

Make me a Proud Contributor

That’s what Millennials want out of brands in a Circular Economy. At our Spring Event in Seville, Spain, we discussed Brands’ search for Meaning

Getting inspiration from Douglas Rushkoff

I’ve had a 52 Insights interview with Douglas Rushkoff open in a Firefox tab for nearly half a year. It’s a fascinating piece, and I consider Douglas to be spot on with a lot of his viewpoints. I’ve revisited it from time to time and enjoyed what Douglas has had to say. Here are a

Personal leadership & embedding a brand culture

One important theme in the book “Brands with a conscience” and in the presentations in Amsterdam was the importance of personal leadership and endorsement of a brand with a conscience

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