| Name + Mail | Carsten Baumgarth | |
| Current Company + Web | Berlin School of Economics and Law | www.cbaumgarth.net | www.hwr-berlin.de |
| Location | Germany. |
| Key expertise | B-to-B Branding, Co-Branding, CSR Branding, Arts & Branding. |
| Years of experience | More than 25 years. |
| Scope of experience | Brand Consultancy projects with a focus on B-to-B companies, CSR brands and cultural institutions. Brand lectures and workshops for universities and companies. |
| Previous companies | Founder of the brand conltancy company Baumgarth & Baumgarth Brandconsulting. |
| Key clients | Aareon, ArcelorMittal, Bayer, Coca-Cola, DE-CIX, EJOT, Rittal, Ritto, Keiper, Loxxess, Vaillant, etc. |
| Academic activities | Berlin School of Economics and Law | Full Professor. Ho Chi Minh City Open University | Adjunct Professor. |
| Books, Articles | More than 350 publications; published in European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, International Journal of Arts Management, Journal of Brand Management, Journal of Product & Brand Management among others. Guest editor of Speicual Issues (Arts Marketing, Journal of Marketing Management, Journal of Product & Brand Management). |
| Education | Habilitation (venia legendi), PhD (abd), Diplom (MSc eq) |
| Speaking | Color explosion meets RAL 4010 – Boundary points and collaborations of arts and brands. CSR-Brands: Holistic framework and success factors. How a rubber band change the brand management: From a bureaucratic to an elastic brand management. |
