|Name + Mail || Carsten Baumgarth | ten.1556014127htrag1556014127muabc1556014127@bc 1556014127 |
|Current Company + Web || Berlin School of Economics and Law | www.cbaumgarth.net | www.hwr-berlin.de |
|Location || Germany. |
|Key expertise ||B-to-B Branding, Co-Branding, CSR Branding, Arts & Branding. |
|Years of experience || More than 25 years. |
|Scope of experience ||Brand Consultancy projects with a focus on B-to-B companies, CSR brands and cultural institutions. |
Brand lectures and workshops for universities and companies.
|Previous companies ||Founder of the brand conltancy company Baumgarth & Baumgarth Brandconsulting. |
|Key clients || Aareon, ArcelorMittal, Bayer, Coca-Cola, DE-CIX, EJOT, Rittal, Ritto, Keiper, Loxxess, Vaillant, etc. |
|Academic activities || Berlin School of Economics and Law | Full Professor. |
Ho Chi Minh City Open University | Adjunct Professor.
|Books, Articles || More than 350 publications; published in European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, International Journal of Arts Management, Journal of Brand Management, Journal of Product & Brand Management among others. |
Guest editor of Speicual Issues (Arts Marketing, Journal of Marketing Management, Journal of Product & Brand Management).
|Education || Habilitation (venia legendi), PhD (abd), Diplom (MSc eq) |
|Speaking ||Color explosion meets RAL 4010 – Boundary points and collaborations of arts and brands. |
CSR-Brands: Holistic framework and success factors.
How a rubber band change the brand management: From a bureaucratic to an elastic brand management.