For brands, the most important implication of the widespread adoption of social media is the increased importance of delivering a great experience.
| Name + Mail | Magnus Finset Sørdal | |
| Current Company + Web | Medicus | www.medicus.no |
| Location | Norway. |
| Key expertise | Digital Marketing. |
| Years of experience | 10 years. |
| Scope of experience | Digital Marketing. Social Media. Health Care Marketing. |
| Key clients | N/A |
| Academic activities | Lecturer BI Norwegian Business School. |
| Books, Articles | Redes sociales: retos y oportunidades desde la perspectiva de las marcas. Harvard Deusto Marketing & Ventas 97, 75-79. 2010 |
| Education | Master in Marketing Management. |
| Speaking | Digital Marketing. Social Media. |
