Authentic branding, Corporate branding, Strategy development, Cultural change, Place branding.
Years of experience
20 years (professional since 1996)
Scope of experience
Development of corporate brands through organizational culture development, strategy formulation, design and communication. Anthropology as a basis for brand development. Education, tech, transportation, arts and culture, municipalities, non-profit, media, and recruitment.
Novozymes, Hewlett-Packard, OKI, Arla, Kolding Municipality, Sauer-Danfoss, Odense Municipality, The Danish Cancer Society, Copenhagen Business School, Hedeselskabet, Movia Transport Agency, Randstad.
Associate Professor and lecturer at Roskilde University, Copenhagen Business School, BI Oslo, University of Copenhagen, University of Technology, Sydney, Danish School of Media and Journalism, and The Royal Danish Academy of Fine Arts. Universidad de Buenos Aires | Visiting Professor.
The Authentic Company (in Danish) (2012) Several articles on authentic organizational identity and corporate branding. Several book chapters on leadership and branding.
Designer mDD, Master of Management Development (MMD), CBS Executive Board Education.
Authentic organizational identity. Corporate branding. City branding and place branding.